In an increasingly virtual business environment, what role does TV advertising play in driving demand for online businesses? A key one, according to research presented to an audience of companies new to TV by Matt Hill at Thinkbox. “There’s something…
Caught between the desire to align with businesses that stand for values they believe in and the need for convenience and value-for-money, consumers often stick with what they know. In other words, they head over to established ‘titan’ brands like…
The most pressing concern is the increased possibility of a no-deal Brexit. But we’re not ones for doom-mongery. Parliament – and perhaps ultimately, the UK public – has the power to ensure this does not happen. MPs must act with…
Guerillascope has teamed up with Collective London to develop a new visual identity that encapsulates who we are and what we do as a full-service media agency – we’d love to know what you think. As the nerve centre of…
A key goal for 2018 was to build on last year’s expansion into a full-service advertising agency. The Guerillascope team embraced this challenge and thrived, growing brands such as Amigo Loans, Watchfinder and Teletext Holidays with tactical campaigns spanning across…
Tasked with steering the company’s digitally focused marketing strategy, Guerillascope will be driving the launch of Newmarket’s new and improved website. With the optimisation of return on investment key, the team will harness meticulously developed audience profiling to accurately position…
Guerillascope is delighted to announce the unveiling of new press advertising specialist, MoreScope. Established by Sales Director, Sarah Chappell, in partnership with founder and CEO, David Yorath, the in-house agency’s goal is to give brands more scope across paper and…
Target Darts is launching a new media campaign with Guerillascope across several countries. The strategy – devised to expand the company’s customer-base and online visibility over the Christmas period – will span TV, social media and VOD. Television spots are…
TV is generally less costly than it used to be due to the explosion in the number of channels available to viewers. Armed with over 300 portals to niche interest groups and demographics, television advertisers can now target audiences with…
We’re thrilled to announce that Guerillascope’s very own Katy Sharpe has been inducted into the Media Week 30 Under 30 for 2018! The award – which showcases the media industry’s next generation of stars – is testament to the giant…
We’ve had a few clients tell us that Broadcaster Video-on-Demand (BVOD) is not a viable option for them because of costs. We understand this; yet at the same time, it’s important to acknowledge that whilst the Cost Per Thousand (CPT)…
Guerillascope has joined over 4,300 UK businesses as a voluntary Living Wage Employer. The initiative, led by the Living Wage Foundation, campaigns for businesses to pay the Real Living Wage, which unlike the Minimum Wage and National Living is based…
Mainline Menswear, the online designer clothing retailer, is to unveil its first TV advertising campaign with Guerillascope. Poised to air throughout November, the campaign will feature on a channel mix that includes E4, Dave, Sky Sports and Sky Sports News,…
Digital out-of-home advertising has evolved into a key component of modern media planning. Propelled by both a reduction in the costs of sites and screens, and the ever-increasing ease with which campaigns can be planned and bought, its move into…
Not sure whether an agency or in-house team would be best suited for handling your brand’s media planning and buying? Here are three things you should consider when plotting your next move. Costs If you’re in a position to be…
Work in marketing? Then you’ll be all too familiar with the often bewildering task of separating fact from myth when it comes to making the right decisions for your brand… To make things easier for you, we’ve wrung every last…
Watchfinder – the UK’s leading retailer of pre-owned watches and one of Britain’s 100 fastest-growing companies in terms of profit – has launched a new TV sponsorship campaign on Sky Sports News. Scheduled to run in and around the enduringly…
Guerillascope are delighted to announce a media partnership with OOH Yes, the newly established out-of-home planning specialist. With digital out-of-home (DOOH) now one of the fastest growing mediums globally – and with estimates suggesting a 40% growth in the number…
Honda – The Impossible Dream Ever felt restricted by self-doubt? Limited by fear and uncertainty? With ‘The Impossible Dream’, Honda had a mission: compel viewers to pursue their dreams. Be brave, and don’t accept defeat. Emerging from his caravan with…
Digitisation is everywhere. Smart phones are getting smarter and half our waking day is spent looking at one screen or another. Against this backdrop, print media has the arduous task of staying relevant. In January of next year, even the…
According to the IPA, the average UK adult is now consuming 7 hours 56 minutes of media a day, with a multitude of channels vying for our attention at any given time. This presents a challenge to both brands and…
Businesses of all shapes and sizes are in overdrive. Trying to find a space for themselves in ultra-competitive markets, the digitisation of every aspect of our lives has created both new opportunities, and new pressures. Concurrently, consumers are becoming increasingly…
Drover, the car subscription service that’s shaking up the automotive market, has launched a new TV campaign with Guerillascope. Devised to reach professionals, millennials and car enthusiasts, the targeted strategy will see the brand feature across ITV Breakfast, Channel 4…
Guerillascope’s travel and tourism team recently had the pleasure of spending a week in the company of a host of great brands at this year’s ITT Conference in Sicily. Looking to solidify Guerillascope’s profile and reputation within the sector, our…
Nextbase, the UK’s leading retailer of in-car dash-cams, is the new sponsor of daytime on National Geographic. Negotiated by Guerillascope, the three-month package grants the company exclusive access to over 900 hours of content between 8am and 6pm every day;…
Teletext Holidays is the proud new sponsor of Turner Classic Movies. The home of late holiday deals has agreed a one-month residency across May and June that will contextually align its brand with the channel’s much-loved daytime programming. Planned and…
The word ‘zero’ often carries negative connotations. The absence of quantity; the lowest point or degree; complete nothingness. It’s a word that we believe gets a raw deal – especially when considering the value of the zero-rated free TV spot…
We need to talk about Christmas. Yes, you’ve already heard every Christmas song at least three times, burst a blood vessel lugging that 7ft tree back home, and resigned yourself to the fact that Margaret in the accounts team is…
TV advertising is still mistakenly seen by some as an expensive, wasteful medium – and a dying one, at that. Misconceptions abound, but as Google smoulders in the embers of the recent misplaced ads fiasco, it’s important that we debunk…
TV sponsorship has long been regarded as a potent tool for advertisers seeking to increase their visibility. Yet, historically, it’s also been seen as the preserve of bigger brands wielding bigger budgets. It’s time to expose this train of thought…
It’s been a chastening couple of weeks for Google and YouTube, as more and more brands announce the pulling of online video budgets from the beleaguered tech giant’s video platform. Why it’s all gone wrong Google has come under ferocious…
Lycamobile, the world’s biggest mobile virtual network operator (MVNO), is returning to household screens with an extensive media campaign across the UK and Ireland. Developed by Guerillascope, the campaign launched on Saturday 3rd November during the latest episode of the…
For over a century, the conventional wisdom within marketing has been that, when it comes to mapping the customer purchase journey, there’s nothing better than a figurative funnel. However, like with every other aspect of our lives, the internet has…
The aftershocks of the UK’s Brexit vote continue to linger like a Donald Trump handshake. Its looming presence has spread uncertainty and polarized an already polarized nation. It’s prompted a heightened sense of caution amongst established market players; the likes…
Science suggests that women have higher average IQs than men, greater sensory awareness and better immune systems. Pain thresholds, multitasking and memory spans? We don’t need controlled experiments to conclude that us males typically come out second best on all…
As the UK tries to come to terms with the enormity of what transpired in last week’s EU referendum, a palpable air of anxiety hangs over a society now in limbo. What happens next? Have we done the right thing?…
Channel 4’s inaugural Diversity in Advertising Award is a welcomed and commendable stand against the advertising industry’s failure in representing people from minority groups. Yet, once again, it’s one light flickering alone in a sea of inaction. 2016 saw us…
Guerillascope’s travel and tourism team recently had the pleasure of being at ABTA’s annual Travel Convention. Sunny Seville was the destination; strengthening our industry expertise the mission. Our busy three-day schedule included catch-ups with old friends, networking with new friends,…
The UK stands at the forefront of Europe’s thriving FinTech scene, with London its undisputed hub. Already a centre of excellence in financial services and technology, London’s status as a FinTech trailblazer will surprise few. Yet it’s also the flexible…
It’s a question many marketers in the travel industry are asking: should advertisers take budget away from ‘traditional’ media channels and reallocate it to social media? The importance of being social For many of us – particularly young adults –…
It’s Valentine’s Day, which means you’re either charming your loved one with chocolates, flowers and cards, ruefully dismissing it as a nonsense day conceived by brands to shift units of chocolates, flowers and cards, or fumbling through the space in…
February 6th marks 100-years since [some] women in Britain were given the right to vote. It’s a landmark achievement that should be celebrated. Yet it’s also a timely reminder that progress alone should not be the extent of our ambitions when…
The 21st century has thrown up a blend of distinctly modern stresses and distractions. The old concerns: family, work, relationships and money – they all remain. Yet, in a digitalised age of social media, fake news and geo-political upheaval, angst…
Brand awareness can be significantly widened by integration. The main advantage of TV advertising is that not only does it create a sense of prestige and scale for the brand, but it also evokes authenticity and trust. Moreover, the use…
Teletext Holidays, the home of great value all inclusive, last minute and exclusive holiday deals, has launched a new TV advertising campaign with Guerillascope. Scheduled to air from Boxing Day, the 30-, 20- and 10-second spots will span an extensive channel mix…
TV advertising represents the safest long-term media investment for brands, with a focus on profit, both long-term and short-term measurement, and a strategy optimized for brand growth all key to responsibly maximizing ROI; according to a new study from Thinkbox,…
Online businesses are now the heaviest investors in TV advertising, according to the latest research presented by Thinkbox at its event, Clickedy boom: why online brands love TV. A host of experts converged to share and discuss the reasons behind…
With live children’s TV viewing figures falling as kids turn to laptops, iPads and smartphones, the media landscape we once knew is transforming before our eyes. So, what does this mean for broadcasters, agencies and, most importantly, advertisers? The shift…
British TV content is a big deal these days. Just ask Netflix and Amazon, with new reports revealing how the two giants of the subscription video-on-demand world spent a combined total of £150 million on UK productions last year. Whilst…
It’s that time of the year again when, with the last throes of summer ebbing into shorter days and colder climes, attention shifts towards the Christmas season. For brands, seasonal media planning should now begin in earnest. According to the…
Brands jostling for space within the travel and tourism industry face new and ever-evolving challenges. Navigating seasonally-charged markets, the need for a media strategy that incisively cuts through the noise is more acute than ever. If you’re a marketing manager…
Worried about the possibility of your brand flatlining? Here are three reasons why you might find yourself grappling with such a threat. Your product or service needs work We know time is of the essence, and yes, holding out for…
Binet and Field, the torchbearers of marketing effectiveness, have shared new research on the importance of context in an ecosystem where collaboration is also key. Addressing delegates at this year’s EFF Week conference, the respected duo behind The Long and the…