Tide, the UK’s leading business financial platform, has launched a new media campaign across TV and out-of-home. Starring real businesses instead of actors, it aims to give founders of small businesses a voice – and encourages them to make…
Four in five people feel brands and world leaders need to do more in order to prevent the worst-case scenarios of climate change, according to new research. The study, conducted by Mail Metro Media, collated the views of over…
Witnessing human beings push themselves to the outer limits of physical and mental endurance in the pursuit of greatness is an inspiring, often transformative moment. But for those of us living with what from most angles would be defined…
Penfold, the digital pensions challenger, has unveiled a new media campaign across TV, VOD and out-of-home. Finally – a flexible pension that’s easy to set up and effortless to use. The brand’s first ever TV advertising spot debuted during an…
A new research report has shone a light on the impact that stopping a media strategy has on small, medium and large businesses. Here’s our whistle-stop tour of the key findings unearthed by the Ehrenberg-Bass Institute for Marketing Science….
The painful memories of last year’s Christmas are being remodelled into fresh optimism, with Brits poised to kickstart preparations for 2021’s big day before the first snowflakes fall in Lapland. Yes, It’s time to mobilise those Christmas marketing strategies….
The way adults in the UK engage with media has been changing over the past eighteen months – a shift largely fuelled by the seismic impact of the coronavirus pandemic on lifestyles and attitudes. Charting the precise coordinates of…
There’s no getting away from the fact that for your online business to thrive, it needs to make a very important friend. Remember the popular kid at school you dared not make an enemy of? The gossip who –…
Announcing Guerillascope’s third-place ranking in Campaign’s Best Places to Work to a friend recently, I was asked what working for a media agency actually involves, and how the pandemic’s changed things. “Do you have sleeping pods like Google?” “Is…
Mitchum has teamed up with Guerillascope to drive sales through a combination of linear TV and VOD advertising. The media strategy will encompass 20-second TV spots across channels such as C4, ITV2, Channel 5, Sky Atlantic and E4 over…
Sky, Channel 4 and ITV have joined forces with Thinkbox to launch CFlight, a new campaign measurement tool that will enable advertisers to chart the impact of their linear TV and BVOD activity under one unified advertising metric. Here’s…
VisitBrighton has teamed up with Guerillascope and Designate to launch a new media campaign that marks the city’s return to ‘never normal’. The award-winning creative concept – developed by Designate – showcases an array of Brighton’s famously off-kilter attractions…
We’re delighted to announce that Guerillascope has had its verification as a carbon neutral business reaccredited. Assessed for the period between May 2019 and April 2020, we have decided to offset our carbon emissions by supporting reforestation in Kenya….
Cartridge People, the home of affordable printer cartridges and printers for the home and office, has launched a new TV advertising campaign with Guerillascope. The always-on strategy will span 30-second placements on linear TV channels such as Channel 4, ITV Be, Dave,…
Three years, a hat-trick of top three positions. Guerillascope is delighted to announce that we have been ranked as the third best company to work for in the UK advertising, media and creative industries by Campaign. Determined by anonymous staff…
Small businesses are the lifeblood of our economy. They sit at the heart of every community, bringing growth, wealth and innovation to local areas across the country – many even scale up to disrupt and transform national markets. The…
The past year has brought great loss and uncertainty for many people throughout the world. As if being confronted by an unprecedented global pandemic wasn’t enough of a strain, bereavement, redundancies and isolation have conspired to leave a trail…
Edgard & Cooper, the home of naturally tasty pet food, has launched a new video advertising campaign with Guerillascope. A combination of 10- and 20-second in-stream video placements – produced by Edgard & Cooper’s in-house creative team – will…
Feast Box, a recipe box service that brings the world to your kitchen while making a positive impact on the planet, has launched a new TV advertising campaign with Guerillascope. The 30-second ad, produced by Square Elephant, will air…
Today is Earth Day, a global movement that seeks to raise awareness of the impact pollution and environmental damage are having on our planet’s health. The good news is that, though we find ourselves celebrating this year’s event from…
In 2014 just 11% of UK households owned a Connected TV. Today, 57% of homes now have access to one, with 26% of total time spent online now taking place on a CTV. Yet, while Connected TV usage has increased…
RacehorseClub, the platform that enables members of the public to buy micro-shares in top class racehorses, has unveiled a new media campaign with Guerillascope. With efficiency in mind, the campaign will target racing fans with placements across Sky Sports…
Good Energies ltd., the company behind the B-Cure Laser for pain relief, has launched a new media campaign with Guerillascope. A coordinated strategy spanning press and TV has been developed to reach older adults and ABC1 men, as part…
As the pandemic began, all over the world countries retreated into lockdown – forcing consumers and audiences to spend more and more time at home. Naturally this resulted in a significant uplift in the consumption of most at-home media:…
ProCook, the home of quality cookware and kitchenware, has returned to TV screens with Guerillascope. With home cooking enjoying a renaissance as Brits remain locked indoors, the brand is to unveil a new 30-second commercial on the likes of…
Back in May 2020, Guerillascope found itself in a position shared by many companies: faced with a global pandemic and nationwide lockdown, business had stalled. Unwavering in our belief that the best way to deal with a crisis is…
It’s 2021, which means if your business doesn’t have at least one eye on its sustainability targets then it really should. Public perception over the looming climate crisis is shifting. Awareness is growing, concern is rising, and pressure is…
Guerillascope is delighted to announce the launch of a new TV advertising campaign by Vegan Friendly, the international non-profit organisation that aims to end animal cruelty and slow climate change by promoting plant-based food alternatives. The campaign is poised…
Night Zookeeper, a creative learning program that enables children to develop their writing skills from the safety of their own home, has launched its maiden TV advertising campaign with Guerillascope. The 30-second commercial, produced by HotWolf, will air on…
Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform’s first TV campaign in the UK. Scheduled to air on the likes of More4, Sky Arts, Dave and Sky News, the…
It’s been a year to forget in so many ways, yet sprinkled amongst the debris are shards of hope and positivity that point to a brighter future. Upon the backdrop of this most testing of periods it’s imperative that…
We’ll wager that, like us, you’re glad to see the back of 2020. Sure, you’ve managed to stay upright amid what has felt like a nine-month spin-dry. And yes, you’ve proven to yourself that no matter the challenge, you’re…
Direct Bullion, the online seller of gold bullion, has expanded into the US market with the launch of a new TV advertising campaign. Airing on Fox News, Newsmax and Newsy, two 30-second ads will air as part of a…
Guerillascope is pleased to share the launch of a new TV advertising campaign from OTTY, the award-winning manufacturer of luxury mattresses at affordable prices. The campaign – produced by Equinox TV – is scheduled to air across a number…
How has the COVID-19 crisis changed the way humans think about the world, and what can we as advertisers and agencies do to remain effective in a shifting landscape? This was the area of focus as Geoffrey Beattie, psychology…
This Christmas will be like no other in living memory – but that hasn’t dimmed our enthusiasm for the UK’s favourite holiday. Here, we look at the opportunities available to brands over the festive season. Spirits are resiliently high…
Cable.co.uk, the price comparison website for broadband, mobile phone and television packages, has unveiled a new TV advertising campaign with Guerillascope. Developed by ABF Pictures, the creative concept plays on the irritation that comes hand-in-hand with a poor broadband…
Cineworld’s decision to close all 128 of its UK cinemas has sent the entertainment industry into a tailspin. With Vue, Odeon and smaller independents all struggling too, what’s next for cinema advertising? The extent of cinema’s struggle over the…
Tide, the UK’s leading business current account provider, has launched a new TV advertising campaign with Guerillascope. Having devoted itself to helping SMEs successfully navigate choppy waters over the past six months, the challenger bank is now encouraging budding…
According to the ONS, 69% of adults in the UK have reported feeling somewhat or very worried about the effect COVID is having on their lives. Even pre-pandemic, one in four people were experiencing a problem with their mental…
From FMCG to fintech, travel to toys: sectors across the board have been left counting the cost of COVID-19. And, though the reopening of shops and borders has reduced some of the most damaging initial effects of lockdown, many…
Guerillascope are delighted to announce a new multichannel media campaign from Swizzels, the much-loved confectionary giant. The maker of Love Hearts, Squashies and Drumsticks will feature across TV and VOD, social media and radio in support of its highly anticipated Great British Puds…
Guerillascope are delighted to share the launch of a TV campaign in support of The Fearless Fox & Daring Deer, a new children’s picture book by Leicester author Joe Nixon. The book, inspired by true stories of animals taking…
Here’s a collection of the latest TV Sponsorship opportunities across July-August 2020: Sky Sky Media would like to present a unique opportunity to build a brand’s association with England International Cricket, in the England Home International Cricket 2020 Sponsorship. During…
Guerillascope is pleased to share a new press advertising campaign from Browns Pharmacy, the midlands’ leading local chemists. The campaign will comprise of front-page spreads in the Birmingham Mail for two weeks as part of efforts to maintain engagement…
Guerillascope are pleased to reveal the new TV campaign from Westminster Group in support of the company’s specialist range of coronavirus protection products. The 30-second spot, produced by Hotwolf, will air across the likes of Sky News, Eurosport, Dave…
Guerillascope is pleased to share the new TV advertising campaign from Martin Kaye, experts in turning unwanted watches and jewellery into cash. The 30-second television spot, created by Hotwolf, will feature across the likes of Dave, GOLD, Yesterday, Sky…
The cancellation of this year’s festival season is expected to have a devastating impact on refugees displaced in Calais. Collective Aid desperately needs your support… Of the many ways COVID-19 has affected lives, a shortage of tents may not be…
Guerillascope are pleased to announce the timely launch of a new TV campaign that promotes the power of peace and love in these challenging times. Unveiled as part of the SafeWorld19 initiative, the ad invites viewers to reflect on…
Green is the New Black, a lifestyle and media platform that seeks to inspire people to live more consciously, is running the UK’s inaugural Conscious Festival from June 12-14. Crammed full of workshops and webinars with some of the…
The COVID-19 pandemic has had a tragic effect on people and economies across the globe, revealing just how exposed our current system is to unforeseen dangers. The crisis has challenged us to rethink the mechanisms that drive society as…
Though the coronavirus pandemic is a tragedy of generational significance, it’s important that we try to look for positives as we map a route towards recovery. With the spread of COVID-19 exacerbated by both social and economic factors that underpinned…
The Coronavirus pandemic continues to sweep across the globe, with no end in sight. However the spirit of solidarity towards the elderly and vulnerable, and gratitude toward the hardworking NHS workers has united people all across the country. This feeling…
The emergence of COVID-19 has led to massive change and uncertainty in our lives, which in turn bring about new challenges when it comes to our mental health. In the past decade we have all become familiar with the term…
SAM Learning, the award-winning provider of online study services, has teamed up with Guerillascope to launch its first TV advertising campaign. The 30-second TV ad, produced by Hotwolf, will begin airing on channels such as E4, Sky Cinema Family,…
TV advertising fuels brand growth like no other media; it offers a route to both national fame and regional prominence, enabling business to deploy highly targeted strategies that raise awareness and drive response. With viewing figures currently soaring and…
With lockdown measures set to be extended, business leaders are faced with a dilemma: how, and to what extent, should they market their brands during the coronavirus crisis? By now you will have seen arguments for reducing, maintaining and increasing…
As flexible and dynamic working have become popular in recent years, it’s likely many people have worked from home before. However, operating in this way for a sustained period of time is a whole new world for the majority of…
Guerillascope is thrilled to announce the launch of a new social media campaign in conjunction with Leicester City Council as part of efforts to eliminate knife crime. Underpinned by the message that you do not get a second chance to…
Our thoughts are with everybody who has been affected by the coronavirus outbreak. Together, let’s help minimise its impact by staying at home and lessening the burden on our wonderful health service. So, here we are, a new, ever-developing reality…
With the population rising, humanity is using more natural resources than ever before – and very soon these resources will run out. This is why it is more important than ever to think about what we consume, how we…
In a ‘woke’ obsessed world where words like ‘you’re cancelled’ are on the tip of everyone’s tongues, a brand is as much about what it stands for as what it does. Getting behind a cause is now a great…
Guerillascope is delighted to announce that we have been voted the best place to work in the UK advertising, marketing and media industries by Campaign. Having secured second spot in 2019’s rankings, we’ve gone one better this year, taking first…
We spend eight hours a day with our colleagues; for many of us, that’s more time than we get with family and friends. And yet, though admirable strides have been made in destigmatising conversation around mental health, lots of people…
We’re all aware of just how powerful a beast Amazon has grown into; one only needs to peer down a High Street to recognise the profound impact it has had on our way of life. According to research from Mintel,…
Watchfinder, the pre-owned luxury watch specialist, has announced a new TV sponsorship campaign with Guerillascope. A variety of contextually-relevant 10-seconds idents will air before, during and after a range of films on TCM, including Ocean’s Eleven, Dirty Harry, Carrie and…
A round-up of the latest TV sponsorship opportunities… Sky Sky Media and Food Network are offering a cross-platform Food Network Sponsorship, allowing advertisers into the home of all thing’s food. With 6 million food loving adults a month that spend…
In a year dominated by Brexit and yet another General Election, it’s safe to say that 2019 will stick long in the memory. This is especially true for Guerillascope, but for very different reasons. To begin with, we’ve welcomed some…
It’s been a year dominated by Brexit, Thomas Cook and another General Election. Yet despite the drama and uncertainty that has inevitably ensued, travel is still a spending priority for most of us as we approach 2020. With 70% of…
Guerillascope recently attended NABS’ first ever Wellfest, a new workplace wellness conference designed specifically for the advertising and media industry. The day kicked off with a panel discussion titled ‘Bringing Your Whole-Self to Work’, with experts exploring some of the…
One overarching theme: dare to be different. Two days and a host of illuminating talks from experts in the advertising industry. Here’s three of our highlights from MADfest 2019. Marketing transformation with Skyscanner One highlight was the story of Skyscanner’s…
We’re delighted to announce that Guerillascope is now a carbon neutral organisation. Working with Carbon Footprint, we’ve committed to offsetting our carbon emissions over the past year by planting trees in close proximity to schools across London. Part of our…
Guerillascope’s co-founder and CEO, David Yorath, joined an esteemed panel at Channel 4’s Diversity in Advertising event to discuss what needs to be done by the industry to drive greater representation. Chaired by Maria St Louis and featuring a keynote…
Here’s our round-up of the latest sponsorship opportunities! Sky Sky Media and Channel 5 are offering a cross-platform Christmas Movies on 5 sponsorship, with a mix of action, drama and festive favourites old and new. This is an excellent opportunity…
Halloween grants advertisers license to push the boundaries of what constitutes ‘comfortable’ viewing. It’s an occasion to revel in the darker side, so without further ado, let’s celebrate (or denounce) 15 adverts that scare, unsettle and mesmerise. Baby Laugh-a-Lot https://www.youtube.com/watch?v=hM1YrSN42-0…
We’re thrilled to announce that Guerillascope will be a proud sponsor of the 63rd ITT President’s Dinner, the most prestigious social event in the travel sector calendar. Bringing together leading figures from the world of travel, the event –…
Vintage Cash Cow, the online marketplace where customers can buy and sell vintage goods, has tasked Guerillascope with the development and execution of a new TV advertising campaign. The regionalised strategy encompasses airtime on Channel 4 North, ITV’s Yorkshire and…
PeoplePerHour, the nation’s go-to online platform for small businesses looking to connect with freelancers, has launched a new cross-media campaign with Guerillascope. Tasked with increasing the company’s visibility and business sign-ups, the strategy developed by the Guerillascope team will capitalise…
As society becomes more digital, business owners and marketing managers could be forgiven for thinking all the opportunities for growth are now online. Thinkbox joined us at Guerilla HQ recently to explain how this train of thought is actually damaging…
Winter is coming, and with it a whole host of seasonal TV sponsorship opportunities! TV sponsorship allows brands to associate themselves with a viewer’s favourite programming, channel or genre. It provides a chance to raise awareness with contextually-relevant messaging that…
Guerillascope is thrilled to announce the launch of a new multichannel media campaign from the League Against Cruel Sports, the charity on the frontline of the fight to protect wildlife from blood sports and hunting with dogs. Leveraging audience insights…
Demand for holidays continues to rise despite the uncertainty around Brexit, a packed-out audience at the Ham Yard Hotel was told during the latest Thinkbox event, ‘Destination effectiveness: travel brands on TV’. The rise of solo travelling Danielle Rowson, director…
Tide, the fintech challenger taking on business banking, has teamed up with agency partner Guerillascope to run its first ever TV advertising campaign. A long-term approach Following the soft launch on Sky AdSmart this week, the mobile-first business banking platform…
With my year of travelling complete, I was determined to find a job that I could enjoy and look forward to on a Monday morning. Finding Guerillascope online, it seemed like the perfect fit, and I was delighted to be…
Here are ten facts that shine a light on the weird, wonderful and occasionally tragic world of TV advertising; a world you’re not shown on your television screens… 1. Let’s kick off with a cool little fact about ice cubes….
Something that perhaps isn’t touched open so often is how much of a team player OOH advertising is. Here, we look at the ways outdoor ads complement and drive the performance of other medias. Social Social media and out of…
Newmarket Holidays has upped the ante with a new burst of media activity that brings TV advertising into the brand’s marketing mix for the first time. The latest campaign – planned in partnership with Guerillascope – builds on the award-winning…
Go out for a drink with your pals on a Friday night and it’s likely that one of you will start talking about the latest podcast obsession. Indeed, according to Ofcom, 6 million Brits now download a podcast every week,…
Norwegian Cruise Line (NCL), the innovator in global cruise travel, has appointed Guerillascope as its new media agency partner. Tasked with launching the expansion of the brand’s ‘Free at Sea’ programme to consumers in the UK and Ireland, a tactical…
Climate change has finally risen to the top of the national news agenda. This is long overdue; but it also sharpens the focus on an awkward question: is a Capitalist society conducive to the long-term health of our planet? This…
Tide, the emerging leader in SME challenger banking, has appointed Guerillascope as its new media agency partner. Tasked with planning and executing a nationwide radio advertising campaign, Guerillascope has secured an extensive number of spots on LBC, Kisstory, Absolute and Radio X….
Conventional wisdom is to innovation what rain is to a barbecue. It nullifies creativity and distrusts new ideas. It’s built on old beliefs that may not be as relevant as they once were. It constructs stereotypes that, in turn, invite…
Any agency will tell you that who they are and what they do makes them different to others. In Guerillascope’s case, it’s all about happiness. Human-first culture As you may already know, Guerillascope was recently voted the second-best place to…
Guerillascope has been selected as a winner of Campaign’s Best Places to Work in 2019, ranking second out of the UK advertising industry’s top 50 companies. David Yorath, our CEO and founder, joined Managing Director, Katy Sharpe to celebrate…
International Women’s Day is an opportunity to celebrate the achievements, courage and independence of women all across the world. We should be proud of the progress made over the last 100 years. Yet it’s also a timely reminder that progress…
Guerillascope has been appointed as the new media agency partner of FENSA, the UK’s leading certification scheme for replacement windows and doors. Working closely with the company alongside brand strategy and communications agency CMDi, the Guerillascope team has developed a…
Britain is going it alone – and in more ways than one. According to a recent Saga survey, 32% of people said they had been on a solo holiday or were planning to do so in the next two years….
In an increasingly virtual business environment, what role does TV advertising play in driving demand for online businesses? A key one, according to research presented to an audience of companies new to TV by Matt Hill at Thinkbox. “There’s something…
Caught between the desire to align with businesses that stand for values they believe in and the need for convenience and affordability, consumers often stick with what they know. In other words, they head over to established ‘titan’ brands like…
The most pressing concern is the increased possibility of a no-deal Brexit. But we’re not ones for doom-mongery. Parliament – and perhaps ultimately, the UK public – has the power to ensure this does not happen. MPs must act with…
Guerillascope has teamed up with Collective London to develop a new visual identity that encapsulates who we are and what we do as a full-service media agency – we’d love to know what you think. As the nerve centre of…
A key goal for 2018 was to build on last year’s expansion into a full-service advertising agency. The Guerillascope team embraced this challenge and thrived, growing brands such as Amigo Loans, Watchfinder and Teletext Holidays with tactical campaigns spanning across…
Tasked with steering the company’s digitally focused marketing strategy, Guerillascope will be driving the launch of Newmarket’s new and improved website. With the optimisation of return on investment key, the team will harness meticulously developed audience profiling to accurately position…
Guerillascope is delighted to announce the unveiling of new press advertising specialist, MoreScope. Established by Sales Director, Sarah Chappell, in partnership with founder and CEO, David Yorath, the in-house agency’s goal is to give brands more scope across paper and…
Target Darts is launching a new media campaign with Guerillascope across several countries. The strategy – devised to expand the company’s customer-base and online visibility over the Christmas period – will span TV, social media and VOD. Television spots are…
Did you know that, on average, it costs just £6 to reach 1,000 viewers with a 30-second TV advert? This works out to around 0.6p per potential customer. Crazy, right? Airtime is typically traded on a Cost Per Thousand…
We’re thrilled to announce that Guerillascope’s very own Katy Sharpe has been inducted into the Media Week 30 Under 30 for 2018! The award – which showcases the media industry’s next generation of stars – is testament to the giant…
We’ve had a few clients tell us that Broadcaster Video-on-Demand (BVOD) is not a viable option for them because of costs. We understand this; yet at the same time, it’s important to acknowledge that whilst the Cost Per Thousand (CPT)…
Guerillascope has joined over 4,300 UK businesses as a voluntary Living Wage Employer. The initiative, led by the Living Wage Foundation, campaigns for businesses to pay the Real Living Wage, which unlike the Minimum Wage and National Living is based…
Mainline Menswear, the online designer clothing retailer, is to unveil its first TV advertising campaign with Guerillascope. Poised to air throughout November, the campaign will feature on a channel mix that includes E4, Dave, Sky Sports and Sky Sports News,…
Digital out-of-home advertising has evolved into a key component of modern media planning. Propelled by both a reduction in the costs of sites and screens, and the ever-increasing ease with which campaigns can be planned and bought, its move into…
Not sure whether an agency or in-house team would be best suited for handling your brand’s media planning and buying? Here are three things you should consider when plotting your next move. Costs If you’re in a position to be…
Work in marketing? Then you’ll be all too familiar with the often bewildering task of separating fact from myth when it comes to making the right decisions for your brand… To make things easier for you, we’ve wrung every last…
Watchfinder – the UK’s leading retailer of pre-owned watches and one of Britain’s 100 fastest-growing companies in terms of profit – has launched a new TV sponsorship campaign on Sky Sports News. Scheduled to run in and around the enduringly…
Guerillascope are delighted to announce a media partnership with OOH Yes, the newly established out-of-home planning specialist. With digital out-of-home (DOOH) now one of the fastest growing mediums globally – and with estimates suggesting a 40% growth in the number…
Honda – The Impossible Dream Ever felt restricted by self-doubt? Limited by fear and uncertainty? With ‘The Impossible Dream’, Honda had a mission: compel viewers to pursue their dreams. Be brave, and don’t accept defeat. Emerging from his caravan with…
Digitisation is everywhere. Smart phones are getting smarter and half our waking day is spent looking at one screen or another. Against this backdrop, print media has the arduous task of staying relevant. In January of next year, even…
According to the IPA, the average UK adult is now consuming 7 hours 56 minutes of media a day, with a multitude of channels vying for our attention at any given time. This presents a challenge to both brands and…
Businesses of all shapes and sizes are in overdrive. Trying to find a space for themselves in ultra-competitive markets, the digitisation of every aspect of our lives has created both new opportunities, and new pressures. Concurrently, consumers are becoming increasingly…
Drover, the car subscription service that’s shaking up the automotive market, has launched a new TV campaign with Guerillascope. Devised to reach professionals, millennials and car enthusiasts, the targeted strategy will see the brand feature across ITV Breakfast, Channel 4…
Guerillascope’s travel and tourism team recently had the pleasure of spending a week in the company of a host of great brands at this year’s ITT Conference in Sicily. Looking to solidify Guerillascope’s profile and reputation within the sector, our…
Nextbase, the UK’s leading retailer of in-car dash-cams, is the new sponsor of daytime on National Geographic. Negotiated by Guerillascope, the three-month package grants the company exclusive access to over 900 hours of content between 8am and 6pm every day;…
Teletext Holidays is the proud new sponsor of Turner Classic Movies. The home of late holiday deals has agreed a one-month residency across May and June that will contextually align its brand with the channel’s much-loved daytime programming. Planned and…
The word ‘zero’ often carries negative connotations. The absence of quantity; the lowest point or degree; complete nothingness. It’s a word that we believe gets a raw deal – especially when considering the value of the zero-rated free TV spot…
We need to talk about Christmas. Yes, you’ve already heard every Christmas song at least three times, burst a blood vessel lugging that 7ft tree back home, and resigned yourself to the fact that Margaret in the accounts team is…
TV advertising is still mistakenly seen by some as an expensive, wasteful medium – and a dying one, at that. Misconceptions abound, but as Google smoulders in the embers of the recent misplaced ads fiasco, it’s important that we debunk…
TV sponsorship has long been regarded as a potent tool for advertisers seeking to increase their visibility. Yet, historically, it’s also been seen as the preserve of bigger brands wielding bigger budgets. It’s time to expose this train of thought…
It’s been a chastening couple of weeks for Google and YouTube, as more and more brands announce the pulling of online video budgets from the beleaguered tech giant’s video platform. Why it’s all gone wrong Google has come under ferocious…
Lycamobile, the world’s biggest mobile virtual network operator (MVNO), is returning to household screens with an extensive media campaign across the UK and Ireland. Developed by Guerillascope, the campaign launched on Saturday 3rd November during the latest episode of the…
For over a century, the conventional wisdom within marketing has been that, when it comes to mapping the customer purchase journey, there’s nothing better than a figurative funnel. However, like with every other aspect of our lives, the internet has…
The aftershocks of the UK’s Brexit vote continue to linger like a Donald Trump handshake. Its looming presence has spread uncertainty and polarized an already polarized nation. It’s prompted a heightened sense of caution amongst established market players; the likes…
Science suggests that women have higher average IQs than men, greater sensory awareness and better immune systems. Pain thresholds, multitasking and memory spans? We don’t need controlled experiments to conclude that males typically come out second best on all three. In…
As the UK tries to come to terms with the enormity of what transpired in last week’s EU referendum, a palpable air of anxiety hangs over a society now in limbo. What happens next? Have we done the right thing?…
Channel 4’s inaugural Diversity in Advertising Award is a welcomed and commendable stand against the advertising industry’s failure in representing people from minority groups. Yet, once again, it’s one light flickering alone in a sea of inaction. 2016 saw us…
Guerillascope’s travel and tourism team recently had the pleasure of being at ABTA’s annual Travel Convention. Sunny Seville was the destination; strengthening our industry expertise the mission. Our busy three-day schedule included catch-ups with old friends, networking with new friends,…
The UK stands at the forefront of Europe’s thriving FinTech scene, with London its undisputed hub. Already a centre of excellence in financial services and technology, London’s status as a FinTech trailblazer will surprise few. Yet it’s also the flexible…
It’s a question many marketers in the travel industry are asking: should advertisers take budget away from ‘traditional’ media channels and reallocate it to social media? The importance of being social For many of us – particularly young adults –…
It’s Valentine’s Day, which means you’re either charming your loved one with chocolates, flowers and cards, ruefully dismissing it as a nonsense day conceived by brands to shift units of chocolates, flowers and cards, or fumbling through the space in…
The 21st century has thrown up a blend of distinctly modern stresses and distractions. The old concerns: family, work, relationships and money – they all remain. Yet, in a digitalised age of social media, fake news and geo-political upheaval, angst…
Brand awareness can be significantly widened by integration. The main advantage of TV advertising is that not only does it create a sense of prestige and scale for the brand, but it also evokes authenticity and trust. Moreover, the use…
Teletext Holidays, the home of great value all inclusive, last minute and exclusive holiday deals, has launched a new TV advertising campaign with Guerillascope. Scheduled to air from Boxing Day, the 30-, 20- and 10-second spots will span an extensive channel mix…
TV advertising represents the safest long-term media investment for brands, with a focus on profit, both long-term and short-term measurement, and a strategy optimized for brand growth all key to responsibly maximizing ROI; according to a new study from Thinkbox,…
Online businesses are now the heaviest investors in TV advertising, according to the latest research presented by Thinkbox at its event, Clickedy boom: why online brands love TV. A host of experts converged to share and discuss the reasons behind…
With live children’s TV viewing figures falling as kids turn to laptops, iPads and smartphones, the media landscape we once knew is transforming before our eyes. So, what does this mean for broadcasters, agencies and, most importantly, advertisers? The shift…
British TV content is a big deal these days. Just ask Netflix and Amazon, with new reports revealing how the two giants of the subscription video-on-demand world spent a combined total of £150 million on UK productions last year. Whilst…
It’s that time of the year again when, with winter’s slow approach ushering in shorter days and chilly nights, attention shifts towards the Christmas media strategy. For brands, seasonal media planning should now begin in earnest. According to the Financial…
Brands jostling for space within the travel and tourism industry face new and ever-evolving challenges. Navigating seasonally-charged markets, the need for a media strategy that incisively cuts through the noise is more acute than ever. If you’re a marketing manager…
Worried about the possibility of your brand flatlining? Here are three reasons why you might find yourself grappling with such a threat. Your product or service needs work We know time is of the essence, and yes, holding out for…
Binet and Field, the torchbearers of marketing effectiveness, have shared new research on the importance of context in an ecosystem where collaboration is also key. Addressing delegates at this year’s EFF Week conference, the respected duo behind The Long and the…