Lead Forensics

Tide returns with ode to ‘the joy of business’

08 March 2023

Tide is returning to TV screens nationwide with a new campaign inspired by and starring real businesses it’s helping to promote.

The UK’s leading business financial platform has once again teamed up with Guerillascope and creative agency Sidekick Studios to launch 10-, 20- and 30-second placements across a hand-crafted selection of linear TV channels throughout March and April.

The businesses featured in the campaign are The Nest Climbing, Simply Asoebi, Buena Onda, Fur the Love of fur, Poured Project and JSD Brickwork.

It’s been a whirlwind three years for Tide as nearly 500,000 Members in the UK are using its platform to run their businesses. The pandemic, Brexit and, more recently, inflation and the cost-of-doing business have dealt significant challenges to many business owners.

Yet, despite this – and with Tide’s help – resilience has found a time to shine. The nation’s appetite for entrepreneurialism remains undiminished, with the new campaign showcasing some of the ways Tide’s simple and easy to use platform gives business owners the freedom to enjoy the fruits of their labour.

Having played a key role in helping its existing customer base weather the storm, Tide recently launched a product in India, and is exploring other international markets. There’s also no let up in its ambition domestically; Tide’s registrations have ballooned in recent years, and the platform aims to maintain this momentum in 2023.

Commenting on the campaign,George Schmidt, Senior Vice President Marketing at Tide said: “ Tide is about making, starting and running a business easier for all. With nearly half a million UK SMEs now using the platform, we couldn’t be happier to yet again feature real Tide members in our new ad campaign. Showcasing their passion while running their businesses, they’ve been brilliant, and generous with their time, which we know how much they value. We’d like to thank them, and hope that the campaign inspires others to start their own businesses in 2023.”

Amabel Pearson, Brand Director at Guerillascope added: “Tide and the legion of businesses it supports have demonstrated real perseverance during what has been a testing time for many across the country. The new campaign is, in our eyes, not only an ode to the industry of business owners, but a show of strength. It’s been a genuine pleasure to work with the brand on the latest chapter in our long-standing partnership.”

Sign up for your business account by downloading the Tide app on Google Play or the App Store.

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