Lead Forensics

Guerillascope partners with Zellar to establish net zero pathway

23 August 2022


Time is of the essence if humanity is to avoid runaway climate change. With action needed now, we’ve teamed up with Zellar, a sustainability platform that is helping businesses define and implement roadmaps for a net zero future.

Building on two years of carbon neutral accreditation, the new partnership will support Guerillascope’s efforts in streamlining the company’s transition to net zero. On top of this, Zellar will also work closely with our team to identify and coordinate volunteering projects that aid local communities.

At the heart of the platform is a scoring system that benchmarks and tracks a company’s progress across key climate actions: from energy consumption and business travel; to green tech and biodiversity projects.

As part of the Zellar community, members can also compare themselves with other members – including the likes of The Co-operative Bank – and exchange insights and experiences as part of a network of likeminded businesses.

“We’re delighted that Guerillascope has joined Zellar on their sustainability journey. Together we have the power to create a more sustainable future,” said Zellar founder and CEO, Gary Styles.

While currently limited to Scope 1 and 2, plans are afoot for Scope 3 emissions to be incorporated into the platform soon.

In the meantime, Guerillascope has recently become a member of the IPA Climate Charter, a cross-industry collaboration that grants agencies and advertisers access to a climate calculator. This facilitates the measurement of carbon emissions that derive from the end-delivery of media campaigns.

To find out more about the work Guerillascope is doing to become a net zero business, contact us today.

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