Vintage Cash Cow, the online marketplace where customers can buy and sell vintage goods, has tasked Guerillascope with the development and execution of a new TV advertising campaign.
The regionalised strategy encompasses airtime on Channel 4 North, ITV’s Yorkshire and Granada regions, and ITV4 across October and November. The 30-second creative was developed by Space City Productions.
Led by experts in everything from gold and silver to old toys, Vintage Cash Cow is a one-stop-shop for both antique collectors and people who simply want to make a bit cash. With thousands of items accepted, there’s a unique deal to be found in every nook and cranny of VintageCashCow.co.uk. Good news, with Christmas edging ever closer.
Commenting on the campaign, Eponine Wright, brand director at Guerillascope, said: “We have high hopes that the success of this regional test will result in a widening of its scope . The brand is open to ideas and truly believes in the power of television to efficiently drive growth and response; armed with our cutting-edge optimisation tools, we are very confident that its commitment will be validated.”