Norwegian Cruise Line (NCL), the innovator in global cruise travel, has appointed Guerillascope as its new media agency partner.
Tasked with launching the expansion of the brand’s ‘Free at Sea’ programme to consumers in the UK and Ireland, a tactical media campaign went live this month across the Daily Mail, MailOnline and Facebook.
The ‘Free at Sea’ programme grants guests the freedom of choice as they plan their cruise. Customers can pick and choose from five exclusive offers, including a beverage pack; shore excursion credits; a speciality dining package; a Wi-Fi package; and a Friends & Family option, which allows the third and fourth guests in a stateroom to enjoy their cruise at a discounted rate. To qualify for all five packages, guests must book a suite or stateroom. Those that do not can still access two offers – worth over £700 – for just £99 per person.
NCL’s media strategy moving forward will be underpinned by a significant investment in the UK market, with the company aiming to regain and bolster its share of voice in this competitive sector.
Commenting on the new media partnership, Katy Sharpe, Managing Director at Guerillascope, said: “we are thrilled to be working with Norwegian Cruise Line on their longer-term marketing strategy and are excited to be part of their growth ambitions in the UK market”.