Guerillascope Media Planning Agency

Guerillascope – Website Privacy Notice

This Privacy Policy explains the data processing practices carried out through the use of the Internet and any other electronic communications networks by Guerillascope Limited (“Guerillascope”, “us”, “we”), with its registered offices at 19 Staveley Gardens London W4 2SA.  For the purposes of applicable data protection laws, Guerillascope is considered the “Data Controller” in respect of the Personal Data it collects, uses and manages in accordance with this Privacy Policy (“Policy”).

Protecting your privacy is important to Guerillascope. We are committed to protecting all Personal Data provided to Guerillascope, whether by individuals with whom we do business, visitors to and users of our websites or otherwise.  Personal Data is information which relates to an identified or identifiable living individual.

This Policy explains what Personal Data we collect, how we may use and manage it and the rights you have in relation to your Personal Data. Before you provide us with any Personal Data or browse our website, you should read through this Policy in full and make sure that you are comfortable with our privacy practices.  Please note that this Policy should be read together with our cookie statement and Terms of Use.  If you have any requests concerning your Personal Data or any queries about these practices please contact legal@guerillascope.co.uk.

Please note that our websites may contain links to other websites. These third party sites are not subject to this Policy and we recommend that you check the privacy and security policies of each website that you visit. We are only responsible for the privacy and security of the data that we collect and have no control over the actions of any third parties in relation to your data.

Please refer to the Glossary section below for an explanation of the defined terms in this Policy.

Whose Personal Data do we collect and how we collect it

Guerillascope collects Personal Data from a range of individuals in the context of its business activities, including: 

  • our customers;
  • representatives of our suppliers, contractors, and other business contacts;
  • users of our websites;
  • individuals who contact us by any means; and
  • job applicants.

We collect your Personal Data which you knowingly or voluntarily disclose this to us, both in an online and offline context.  We also collect Personal Data when you: 

  • visit our websites and/or complete one of our online forms (e.g. to contact us about a service);
  • contact our customer services team or request information from us in any other way;
  • visit our premises;
  • when you sign up to one of our web services (e.g. Pick’n’Mix TV);
  • communicate with us via social networking websites, third party apps or similar technologies; and
  • visit one of our trade counters at an exhibition.

We may also collect information received by us from third party sources, for example relating to your use of other websites which we operate and from related third parties such as sub-contractors.

What Personal Data do we collect?

Guerillascope may collect a range of Personal Data from you, such as your name, gender, email address, business address and other contact details, details of your employment or business and other interests, communications with you (including notes from arrangement meetings) and financial and payment information.

When you use our website, we collect certain standard information that is sent by your browser to our website. This includes technical information, such as your IP address, browser type, operating system, language, time zone setting, access times and any referring website addresses. For more information on our use of this data, please see our Cookies section below. 

Our use of your Personal Data

We process Personal Data collected via this website for the purposes of:

  • Providing and personalising the services ordered by you (e.g. setting up a new account and suggesting advertising strategies).
  • Providing you with information about products and services.
  • Notifying you of any changes to your services and to provide you with information in relation to other services which may be of interest.
  • Conducting retargeting campaigns.
  • Dealing with enquiries and requests from you or third party contacts.
  • Administering our website and help improve our products and services.
  • Complying with applicable laws and regulations.
  • Other business-related purposes, including negotiating, concluding and performing contracts, managing accounts and records, supporting corporate social responsibility activities, legal, regulatory and internal investigations and debt administration.

Recruitment

When you apply for a job via our website or otherwise, we will collect additional more specific Personal Data about you, such as your qualifications, career history, third party references and interview notes. We may also ask you for other information, for example your interests and the types of jobs you are interested in. Any Personal Data you provide to Guerillascope in relation to a job vacancy will be processed in accordance this privacy policy.

The legal basis for Guerillascope’s processing of your Personal Data

In order to comply with applicable data privacy laws, Guerillascope’s is required to set out the legal basis for the processing of your Personal Data. In accordance with the purposes for which we collect and use your Personal Data, as set out above, the legal basis for Guerillascope’s processing of your Personal Data will typically be one of the following: 

  • your consent;
  • because it is necessary for the performance of a contract, or to take steps at your request to prior to entering into a contract;
  • compliance with our legal obligations; or
  • because it is necessary for the purposes of Guerillascope’s or our third parties’ legitimate business interests to process your information.  For example, it is in our legitimate business interests as an agency specialising in media content to promote our business and provide you with relevant offers and industry insights which will help you with your selection of media content platforms for your advertising campaigns.

If using a data capture form

We will send you information according to the preferences you submitted via our data capture form.  If you would like to change these preferences at any point, please email legal@guerillascope.co.uk, or call us on 0207 833 5008.

Marketing

Please note that your information may be used to send you details of those products or services that we offer that we have identified as likely to be of interest to you.

If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email) that we use to contact you, please contact legal@guerillascope.co.uk or call us on 0207 833 5008.  Alternatively, for e-mail communications, you can click the ‘unsubscribe’ button at any time.

Disclosures

We will not share Personal Data with any third party except where:

  • You have consented for us to share your Personal Data with third parties;
  • Our company, or substantially all our company’s assets are merged or acquired by a third party, in which case your Personal Data may form part of the transferred or merged assets;
  • To provide anonymous statistical information about users of the Site and related usage information to reputable third parties;
  • We are using a third party service provider to provide services that involve data processing (for example, marketing email service providers, re-targeting campaign service providers, IT systems suppliers or payment providers); or
  • Where it is otherwise permitted by applicable law, or where we are required by law to do so.

We may share non-Personal Data with other third parties that are not described above. When we do so we may aggregate or de-identify the information so that a third party would not be likely to link data to you, your computer, or your device. Aggregation means that we combine the non-Personal Data of numerous people together so that the data does not relate to any one person. De-identify means that we attempt to remove or change certain pieces of information that might be used to link data to a particular person.

Transfers of Personal Data

Please note that any person to whom Guerillascope may disclose your Personal Data under this Policy may be situated in a country other than your own and that such country may provide a lower level of data protection requirements than your own country. By agreeing to this Policy, you consent to the transfer of your Personal Data to a country other than your own.

Whenever we transfer Personal Data across borders, we take legally required steps to ensure that adequate safeguards are in place to protect your Personal Data and to make sure it is treated in accordance with this Policy. If you are located in the EEA or the UK, you can request a copy of the safeguards which we have put in place to protect your Personal Data and privacy rights in these circumstances, please email legal@guerillascope.co.uk or call us on 0207 833 5008.

Your Rights

Data protection legislation in the European Union and UK gives you certain rights in relation to your Personal Data, including the right to object to and/or withdraw consent to the processing of your Personal Data, the right to access your Personal Data, and the ability to erase, restrict, or receive a machine-readable copy of your Personal Data.  We will handle any requests to exercise your rights in accordance with applicable law and you can make a request by writing to us at: 

Guerillascope Ltd
72-82 Rosebery Avenue
London
EC1R 4RW

Alternatively, please email legal@guerillascope.co.uk or call us on 0207 833 5008. You are also entitled to contact your local supervisory authority for data protection if you have any concerns about our use of your Personal Data.  If you have such concerns, we request that you initially contact us using the details above so that we can investigate and hopefully resolve your concerns.

You will not be charged a fee for any such request.

Storage of your Personal Data

We take steps to ensure that the Personal Data that you provide is retained for only as long as it is necessary for the purpose for which it was collected.  This means that data and records (including Personal Data) are destroyed or erased from our systems when no longer required.  That amount of time various depending on the type of Personal data they contain.

Data is also retained for the purposes of our own web analysis, which is conducted via Google Analytics and Lead Forensics. At any point, you can contact us via the details provided above, and request its removal from our system.

Amendments

We reserve the right to modify or amend this Policy at any time by posting the revised Policy on our website. It is your responsibility to review the Policy every time you submit information to us or place an order.  It was last updated in March 2018.

Cookies

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser.  Find out more about cookies on www.aboutcookies.org

We use cookies to identify you when you visit this website and to keep track of your browsing patterns. We do this to provide you with a better, more personalised online experience, with the data captured allowing us to make improvements to the website. The site uses the following cookies for the following purposes:

Name of cookie

Purpose

Expiry

First Party Cookies

iCookies_acceptedGS

Acts as a flag that you accept our cookie policy and are willing to receive cookies

1 year from acceptance

Third Party - Adroll

__ar_v4

Use AdRoll to provide interest-based advertisements to show our ads on other websites. The technology to do this is made possible by cookies and as such that we may place a “remarketing cookie” during your visit.

2016 days

Third Party – Sumo Marketing

__smToken

Sumo uses cookies to control many different things in user’s browsers. These cookies control everything from determining if a visitor is opted-out of a certain popup to telling Sumo whether or not to display a Welcome Mat or Smart Bar. Once a user has seen your popup, until this cookie expires they will not be able to see it again (depending on your settings). The __smToken is set once you login to Sumo and is checked to verify whether you are logged into Sumo or not.

 

100 years after date set

__smVID

100 years after date set

Third Party – Google

CONSENT

Cookie consent setting

20 years

_ga

The Google Universal Analytics javascript library uses first-party cookies to: distinguish unique users and throttle the request rate.

Lasts for two years of inactivity. Every time a user visits your site, this extends the expiration to two years from the latest date.

_gid

Lasts for 24 hours of inactivity.

_gat

Session Cookie

Third Party – Google Analytics

__utma

This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.

2 years

__utmb

Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.

30 mins from set/update

__utmc

This cookie operates in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.

End of browser session

__utmz

Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the Javascript library executes and is updated every time data is sent to Google Analytics.

6 months from visit to site

__utmt

Used to optimise the rate of requests

10 minutes

Third Party – Google Maps

1P_JAR

Google advertising cookie used for user tracking and ad targeting purposes

1 month

APISID

Used by Google to store user preferences and information of Google maps

Session Cookie

DSID

This cookie is used for re-targeting, optimisation, reporting and attribution of online adverts.

2 months

DV

Google advertising cookie used for user tracking and ad targeting purposes

Session cookie

HSID

Used by Google to store user preferences and information of Google maps

Session cookie

IDE

This cookie is used for re-targeting, optimisation, reporting and attribution of online adverts.

2 months

NID

Google advertising cookie used for user tracking and ad targeting purposes

6 months

OTZ

Aggregate analysis of website visitors

1 month

SAPISID

Used by Google to store user preferences and information of Google maps

Session cookie

SID

Used by Google to store user preferences and information

Session cookie

SIDCC

Used by Google to store user preferences and information

3 months

SSID

Used by Google to store user preferences and information

2 years

Third Party - Twitter

personalization_id

Primarily used for tracking and targeting.

730 days

guest_id

Primarily used for tracking and targeting.

730 Days

lang

Primarily used for tracking and targeting.

Session Cookie

Third Party - CloudFlare

__cfduid

It is set by the CloudFlare service to identify trusted web traffic.

5 years

Third Party – YouTube

PREF

This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.

10 years

VISITOR_INFO1_LIVE

A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old.

8 months

YSC

This cookie is set by the YouTube video service on pages with embedded YouTube video

Session Cookie

Third Party - AddThis

uvc

The uvc cookie is one of the cookies used to track usage of the Addthis.com service. It allows a user to share a webpage with many social sites.

2 years

Third Party - MailChimp

_AVESTA_ENVIRONMENT

MailChimp cookie. This cookie enables GuriellaScope to register if you open the newsletter and click the links in it.

20 minutes or until you close the screen

Third Party - HotJar

_hjIncludedInSample

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.

365 days after visit

By using this website, you agree that we can store and access the above cookies on your device.

Most browsers will allow you to turn off cookies.  If you want to know how to do this please look at the menu on your browser, or look at the instructions on www.aboutcookies.org for more information about how to disable cookies generally. Please note however that turning off cookies may restrict your use of our website.

Glossary

Data Controller

A party that determines the purposes and means of data processing.

Data Protection Authority

The relevant supervisory authority with responsibility for privacy or data protection matters in the jurisdiction of Guerillascope;

European Economic Area (EEA)

The EEA includes all European Union member states and Iceland, Liechtenstein and Norway.

Personal Data

Information which relates to an identified or identifiable individual (i.e. data about Guerillascope employees, contractors, applicants, employees of vendors and suppliers, contractors, customers, patients using our products and individuals who use our website or service centres). It includes names, addresses, email addresses, job applications, user account information, and correspondence. Personal Data can also include web browsing information (e.g. data associated with a particular cookie) and IP addresses, when such information can be linked to an individual.

Processing

Doing anything with Personal Data; this includes collecting it, storing it, accessing it, combining it with other data, sharing it with a third party, or even deleting it.