Lead Forensics

Watchfinder Targets Sports Fans with New TV Sponsorship Package

04 January 2019

Watchfinder – the UK’s leading retailer of pre-owned watches and one of Britain’s 100 fastest-growing companies in terms of profit – has launched a new TV sponsorship campaign on Sky Sports News.

Scheduled to run in and around the enduringly popular Good Morning Sports Fans, the TV sponsorship package negotiated by Guerillascope will see Watchfinder reach the key – and often evasive – ABC1 Male and 16-34 Male audience demographics; delivering the high frequency central to building brands and increasing share of mind.

Strategically timed to coincide with the build-up to Christmas, the three-month sponsorship campaign will run concurrently with Watchfinder’s TV spot activity; airing across the likes of Dave, Sky News, F1 races and specific movies on Film 4. The brands’ television presence will be supplemented by targeted press advertising.

Watchfinder is the country’s leading pre-owned watch specialist. Customers can browse through a range of products from all the leading brands either online at Watchfinder.co.uk, or in one of various boutique stores situated in London, Kent, Birmingham and Leeds.

TV sponsorship enables brands to forge positive associations with TV shows, programming segments, genres and day-parts popular with their target audience. It builds fame, creates prestige and reinforces overarching campaigns. Get in touch to find out more about the opportunities available to you.

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