Lead Forensics

The ink dries on new Cartridge People media strategy

07 June 2021


Cartridge People, the home of affordable printer cartridges and printers for the home and office, has launched a new TV advertising campaign with Guerillascope.

The always-on strategy will span 30-second placements on linear TV channels such as Channel 4, ITV Be, Dave, E4 and Sky Sports over the coming weeks, with further airtime to be deployed on Sky Go, ALL4 and ITV Hub as part of efforts to maximise brand awareness and drive sales amongst an ABC1 and working-from-home audience.

Creative production has been managed by Affixxius, with all media planning and buying conducted by Guerillascope.

Cartridge People is a one-stop-shop for customers to buy affordable printer cartridges, printers and other office supplies online. The website is home to Cartridge People’s own brand products, offering outstanding value for money as well as products from leading brands such as Epson, Canon, Brother and HP, with free delivery on all purchases.

Commenting on the campaign, John Flanagan, Managing Director at Cartridge People, said: “We’ve been delighted with the way our TV ad has come together; from the creative outline, to the casting, filming and production of a high quality commercial that we believe reflects our brand values.

“We’re looking forward to seeing how the campaign put together by Guerillascope helps Cartridge People reach an even larger audience and further establish ourselves as a household name for printer cartridges, stationery and printers.”

Pay a visit to the Cartridge People today.

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