Lead Forensics

Arden Grange unleashes first TV campaign

04 February 2022


Arden Grange, the Sussex based pet food brand, has unveiled its maiden TV advertising campaign with Guerillascope.

The family-run business will feature across a range of TV channels over the coming weeks, including Channel 4, ITV Breakfast and Sky Atlantic. Campaign planning and buying has been managed by Guerillascope, with Designate responsible for the development of the creative concept.

Clocking in at 30 seconds, the ad introduces viewers to “the home of the range”, an idyllic country house filled with dogs and cats. Whether junior or senior, feline or canine, Arden Grange caters for the nation’s pets with hypoallergenic diets that provide trusted nutrition without compromise.

Having rapidly grown from its roots in Albourne near Brighton to now operating in over twenty countries worldwide, Arden Grange is perfectly positioned to build on its momentum by seizing a higher share of voice in its home market. Guided by this context, TV was identified as the perfect catalyst for wider visibility.

Reflecting on the launch of the campaign Joanna Simmons, Marketing Manager at Arden Grange, explains: “Our new ‘home of the range’ TV advertising campaign has turned a long-awaited vision into an imaginative and unique reality. We believe that the advert will attract and engage the attention of pet owners across the nation and will help to differentiate Arden Grange from our competitors within the busy marketplace of pet food.”

Katy Sharpe, Managing Director at Guerillascope, added, “We’re delighted to have this opportunity to accompany Arden Grange on its growth journey. Our experience in helping businesses scale up through the brand-building power of TV advertising dovetailed perfectly with the company’s vision and ambition, making this a hugely fulfilling campaign to deliver. We look forward to evolving the strategy with Arden Grange and Designate.”

Visit Arden Grange to fully explore the home of the range.

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