Guerillascope is pleased to share the launch of a new TV advertising campaign from OTTY, the award-winning manufacturer of luxury mattresses at affordable prices.
The campaign – produced by Equinox TV – is scheduled to air across a number of key channels for their audience over the next few months, with an initial burst of activity aiming to build reach and frequency in the lead up to Black Friday.
This will be followed by a concerted push through peak Christmas season and into January, leveraging earlier performance insights to refine the strategy and maximise the impact of the brand’s 10- and 30-second spots.
Commenting on the campaign, Eponine Atkinson, Brand Director at Guerillascope, said: “We’ve really enjoyed working with Otty, a company that shares our proactive and bold approach toward brand building. With our client wanting to reach as many potential customers as possible in the lead up to Black Friday, we believe TV is the perfect fit. We look forward to building on this strategy over the coming months.”
OTTY wanted to increase awareness of its unique status in the boxed mattress market of being the lowest price point, backed up by price promise, as well as being cutting edge and advanced in technology over its rivals.
With a 100-Night trial and 10-year guarantee included, and the option of spreading payments with a 0% finance plan available, customers can sleep easy in the knowledge that their new purchase is low in risk and high in quality.
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