The average viewer watches 2 hours 17 minutes of commercial TV a day and 43 advertisements at normal speed – 3 more than ten years ago.
The average viewer watches 2 hours 17 minutes of commercial TV a day and 43 advertisements at normal speed – 3 more than ten years ago.
Commercial television also reaches 83.6% of 16-34 year-olds each week, and represents 81% of all daily video advertising time for this age group.
Whereas Pay Per Click advertising could now cost you over £30.00 for one click, TV advertising can deliver a cost per lead of as little as £1.50.
TV also drives a higher ROI than any other media, generating £1.73 for every £1 spent in the short-term and £4.20 longer-term. This equates to 71% and 62% of total ad-generated profit.
51% of all marketing-focused conversation can be attributed to TV advertising. It’s also the medium most likely to make brands famous, according to 66% of the UK population.
Brands that utilise TV advertising as part of a marketing campaign experience an average 69% uplift in online conversions.
74% of UK adults browse the internet via other devices when watching the telly, with ad recall generally unaffected. No wonder online businesses are the biggest TV spenders!
TV indirectly contributes to 33% of media-driven response from paid search, 26% from display advertising, 20% from affiliate referrals and 33% from Facebook. As for direct bricks & mortar sales? Try 45%!
TV is by far and away the most trusted medium, with 42% of UK respondents placing it top of the list. Newspapers are next with 13%.
TV activity can be optimised by weekday, day-part, hour, channel, programme and postcode to minimise your Cost Per Lead, Sale and Response.
*All statistics sourced from Thinkbox and BARB.
Broadcaster video-on-demand (BVOD) lets advertisers reach typically lighter, younger TV viewers anywhere and at any time. Platforms such as ITV Hub, Sky Go, All 4 and My 5 provide safe environments and a range of creative formats for brands to express themselves. And with high quality television content at your disposal, you’re guaranteed a captive audience.
Want to boost brand recall and share of mind? TV sponsorship is an impactful platform for boosting frequency. This makes it perfect for reinforcing a marketing message, or repositioning a brand. It creates prestige, trust and fame, whilst allowing brands to forge associations with popular programming, TV channels, genres and segments.
Did you know the average cost of one view of a TV advertising spot is now just £0.6? Crazy, right? TV advertising costs are generally lower than they used to be due to the explosion in the number of channels…
Read More