Tasked with steering the company’s digitally focused marketing strategy, Guerillascope will be driving the launch of Newmarket’s new and improved website. With the optimisation of return on investment key, the team will harness meticulously developed audience profiling to accurately position the brand’s communications.
The new look site will be backed with a digital campaign that will be given time to mature before the roll-out of a multi-channel marketing drive in the New Year. It marks the start of a new chapter for Newmarket Holidays; a recognition of the changing landscape of travel marketing and path to purchase. The strategy will also enhance the relationships with Newmarket’s established partnerships by fully optimising the digital experience and therefore driving more visits and bookings through the website.
One of the UK’s leading independent tour operators, Newmarket Holidays offers customers an extensive range of great value experiential escorted tours across the world. From ocean and river cruises, to escorted tours around some of the world’s most sought after destinations, the Newmarket service allows customers to indulge their wanderlust with peace of mind – always safe in the knowledge that quality, service and value is at the heart of the brand proposition.
Commenting on the announcement, Sarah Chappell, Sales Director at Guerillascope, said: “We are thrilled to have been given the opportunity to guide Newmarket through this new chapter in its story. Being appointed by such an established, well-loved brand is a testament to the ever-growing reputation Guerillascope has as a media agency within the travel and tourism industry. We look forward to working closely with Newmarket to build and refine a cross-media strategy that fulfils its ambitions.
David Sharman, Commercial Director at Newmarket Holidays, said: “We have every confidence that Guerillascope will be the perfect agency partner to help us achieve our growth objectives and take our business to the next level. Consumer tastes and behaviour are evolving and we need to ensure we meet their needs. Our partners are also demanding a digital focus and to drive further success in these areas we need to invest. With our new website and digital growth strategy, we need an agency that will work proactively to strike the optimal balance between brand awareness and sales activation. We are looking forward to seeing the campaign take shape”.