Sky, Channel 4 and ITV have joined forces with Thinkbox to launch CFlight, a new campaign measurement tool that will enable advertisers to chart the impact of their linear TV and BVOD activity under one unified advertising metric. Here’s…
Small businesses are the lifeblood of our economy. They sit at the heart of every community, bringing growth, wealth and innovation to local areas across the country – many even scale up to disrupt and transform national markets. The…
The past year has brought great loss and uncertainty for many people throughout the world. As if being confronted by an unprecedented global pandemic wasn’t enough of a strain, bereavement, redundancies and isolation have conspired to leave a trail…
Today is Earth Day, a global movement that seeks to raise awareness of the impact pollution and environmental damage are having on our planet’s health. The good news is that, though we find ourselves celebrating this year’s event from…
In 2014 just 11% of UK households owned a Connected TV. Today, 57% of homes now have access to one, with 26% of total time spent online now taking place on a CTV. Yet, while Connected TV usage has increased…
As the pandemic began, all over the world countries retreated into lockdown – forcing consumers and audiences to spend more and more time at home. Naturally this resulted in a significant uplift in the consumption of most at-home media:…
It’s 2021, which means if your business doesn’t have at least one eye on its sustainability targets then it really should. Public perception over the looming climate crisis is shifting. Awareness is growing, concern is rising, and pressure is…
It’s been a year to forget in so many ways, yet sprinkled amongst the debris are shards of hope and positivity that point to a brighter future. Upon the backdrop of this most testing of periods it’s imperative that…
We’ll wager that, like us, you’re glad to see the back of 2020. Sure, you’ve managed to stay upright amid what has felt like a nine-month spin-dry. And yes, you’ve proven to yourself that no matter the challenge, you’re…
How has the COVID-19 crisis changed the way humans think about the world, and what can we as advertisers and agencies do to remain effective in a shifting landscape? This was the area of focus as Geoffrey Beattie, psychology…