It’s long been suggested that streamable content represents the future of TV viewing – so it should come as no real surprise that ITV has just made an announcement that will accelerate the resurfacing of the landscape. ITVX, the…
It’s been billed as the “new internet” and advertising’s next frontier; but what exactly is the metaverse, and why should brands take notice? Strap yourself in, as we unravel the mysteries of this brave new world. What is the…
Finally, after months and months of build-up, world leaders are congregating in Glasgow and Rome with the goal of thrashing out a blueprint to avoid catastrophic changes in the climate. The challenge is clear: limit the warming of our…
Witnessing human beings push themselves to the outer limits of physical and mental endurance in the pursuit of greatness is an inspiring, often transformative moment. But for those of us living with what from most angles would be defined…
The way adults in the UK engage with media has been changing over the past eighteen months – a shift largely fuelled by the seismic impact of the coronavirus pandemic on lifestyles and attitudes. Charting the precise coordinates of…
Sky, Channel 4 and ITV have joined forces with Thinkbox to launch CFlight, a new campaign measurement tool that will enable advertisers to chart the impact of their linear TV and BVOD activity under one unified advertising metric. Here’s…
Small businesses are the lifeblood of our economy. They sit at the heart of every community, bringing growth, wealth and innovation to local areas across the country – many even scale up to disrupt and transform national markets. The…
The past year has brought great loss and uncertainty for many people throughout the world. As if being confronted by an unprecedented global pandemic wasn’t enough of a strain, bereavement, redundancies and isolation have conspired to leave a trail…
Today is Earth Day, a global movement that seeks to raise awareness of the impact pollution and environmental damage are having on our planet’s health. The good news is that, though we find ourselves celebrating this year’s event from…
In 2014 just 11% of UK households owned a Connected TV. Today, 57% of homes now have access to one, with 26% of total time spent online now taking place on a CTV. Yet, while Connected TV usage has increased…