Lead Forensics

Opinion

by Mitchell Cocker

Cinema: can we expect a full recovery?

  As the pandemic began, all over the world countries retreated into lockdown – forcing consumers and audiences to spend more and more time at home. Naturally this resulted in a significant uplift in the consumption of most at-home media:…

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How to engage stakeholders when it comes to sustainability

  It’s 2021, which means if your business doesn’t have at least one eye on its sustainability targets then it really should. Public perception over the looming climate crisis is shifting. Awareness is growing, concern is rising, and pressure is…

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6 lessons Guerillascope will take away from 2020

  It’s been a year to forget in so many ways, yet sprinkled amongst the debris are shards of hope and positivity that point to a brighter future. Upon the backdrop of this most testing of periods it’s imperative that…

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3 things your business can do to hit the ground running in 2021

  We’ll wager that, like us, you’re glad to see the back of 2020. Sure, you’ve managed to stay upright amid what has felt like a nine-month spin-dry. And yes, you’ve proven to yourself that no matter the challenge, you’re…

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Mind your language: why we need a new narrative in advertising

  How has the COVID-19 crisis changed the way humans think about the world, and what can we as advertisers and agencies do to remain effective in a shifting landscape? This was the area of focus as Geoffrey Beattie, psychology…

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A Christmas like no other: what does it mean for brands?

  This Christmas will be like no other in living memory – but that hasn’t dimmed our enthusiasm for the UK’s favourite holiday. Here, we look at the opportunities available to brands over the festive season. Spirits are resiliently high…

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World Mental Health Day: Progress and Challenges

  According to the ONS, 69% of adults in the UK have reported feeling somewhat or very worried about the effect COVID is having on their life. Even pre-pandemic, one in four people were experiencing a problem with their mental…

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Q&A With Paula Miquelis and Stephanie Dickson, Founders of the Conscious Festival

  Green is the New Black, a lifestyle and media platform that seeks to inspire people to live more consciously, is running the UK’s inaugural Conscious Festival from June 12-14. Crammed full of workshops and webinars with some of the…

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Is a Circular Economy the Solution for Global Recovery?

  The COVID-19 pandemic has had a tragic effect on people and economies across the globe, revealing just how exposed our current system is to unforeseen dangers. The crisis has challenged us to rethink the mechanisms that drive society as…

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Sustainable Tourism Week: Where Next for Travel Brands?

Though the coronavirus pandemic is a tragedy of generational significance, it’s important that we try to look for positives as we map a route towards recovery. With the spread of COVID-19 exacerbated by both social and economic factors that underpinned…

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