As the pandemic began, all over the world countries retreated into lockdown – forcing consumers and audiences to spend more and more time at home. Naturally this resulted in a significant uplift in the consumption of most at-home media:…
It’s 2021, which means if your business doesn’t have at least one eye on its sustainability targets then it really should. Public perception over the looming climate crisis is shifting. Awareness is growing, concern is rising, and pressure is…
It’s been a year to forget in so many ways, yet sprinkled amongst the debris are shards of hope and positivity that point to a brighter future. Upon the backdrop of this most testing of periods it’s imperative that…
We’ll wager that, like us, you’re glad to see the back of 2020. Sure, you’ve managed to stay upright amid what has felt like a nine-month spin-dry. And yes, you’ve proven to yourself that no matter the challenge, you’re…
How has the COVID-19 crisis changed the way humans think about the world, and what can we as advertisers and agencies do to remain effective in a shifting landscape? This was the area of focus as Geoffrey Beattie, psychology…
This Christmas will be like no other in living memory – but that hasn’t dimmed our enthusiasm for the UK’s favourite holiday. Here, we look at the opportunities available to brands over the festive season. Spirits are resiliently high…
According to the ONS, 69% of adults in the UK have reported feeling somewhat or very worried about the effect COVID is having on their life. Even pre-pandemic, one in four people were experiencing a problem with their mental…
Green is the New Black, a lifestyle and media platform that seeks to inspire people to live more consciously, is running the UK’s inaugural Conscious Festival from June 12-14. Crammed full of workshops and webinars with some of the…
The COVID-19 pandemic has had a tragic effect on people and economies across the globe, revealing just how exposed our current system is to unforeseen dangers. The crisis has challenged us to rethink the mechanisms that drive society as…
Though the coronavirus pandemic is a tragedy of generational significance, it’s important that we try to look for positives as we map a route towards recovery. With the spread of COVID-19 exacerbated by both social and economic factors that underpinned…