Lead Forensics

Buffering rage takes centre stage in new TV campaign from Cable.co.uk

21 October 2020


Cable.co.uk, the price comparison website for broadband, mobile phone and television packages, has unveiled a new TV advertising campaign with Guerillascope.

Developed by ABF Pictures, the creative concept plays on the irritation that comes hand-in-hand with a poor broadband connection. It begins with a pretend buffering screen, deployed for just long enough to rouse that all-too-familiar prickle of annoyance. With the ad break well and truly disrupted, it then gives way to the benefits of visiting Cable.co.uk to find a better broadband deal.

The 30-second commercial is poised to air nationwide on the likes of Channel 4, 4Seven, Sky News and BT Sport over the next month.

Enter your post code at Cable.co.uk to browse the latest deals from leading providers in your local area.

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