Guerillascope are delighted to announce a media partnership with OOH Yes, the newly established out-of-home planning specialist.
With digital out-of-home (DOOH) now one of the fastest growing mediums globally – and with estimates suggesting a 40% growth in the number of DOOH sites by 2020 in the UK alone – it’s time for the outdoor industry to re-think the way it plans. The indomitable rise of digital has in turn revolutionised outdoor’s capabilities: it’s made the medium more engaging, mobile, flexible and integrated; an evolution which largely reflects the advancements witnessed within TV over the past decade. But is this ballooning potential being realised?
There exists within both markets a feeling that more can be done – scores more businesses could stand to benefit from advertising outdoors and on TV. With that in mind, the mission for Guerillascope and OOH Yes is simple: to dismantle the barriers that still deter many exciting brands from making the next step. It’s about empowering more companies than ever before with dynamic, digitally-connected campaign strategies that facilitate advertisers with the agility to exploit opportunities cost-effectively, as they arise in real-time.
Commenting on the partnership, David Yorath, founder of Guerillascope, said: “In a complex market with hundreds of media owners and only a handful of specialists focused on the very big brands, there is a real need for a strong independent OOH specialist; one that provides excellent advice and intelligent planning to advertising agencies, business owners and entrepreneurs. These same needs are now being addressed in the TV market, and we believe the time is right for outdoor advertising to follow suit. OOH Yes is perfectly positioned to make this happen.”
OOH Yes was founded by George Rossides, who has previously managed the high-profile accounts for 888.com, trainline.com and lastminute.com from his time at the likes of TDI, Viacom, CBS and Exterion.
Looking ahead to the future, Rossides said: “There’s never been a better time to launch a service that encompasses both classic and DOOH opportunities. With the ability to tactically plan in real-time now upon us, OOH Yes has identified the necessity for an independent specialist well-versed in the latest technological advancements, industry trends and behavioural insights.
Outdoor advertising is now immersive, social, mobile and experiential; we invite ambitious businesses to explore the connected, interactive and personalised creative options available, and experience the power of OOH for themselves. In Guerillascope we’ve found a media partner that shares this passion for an innovative new way of planning; it’s a relationship that encapsulates the appetite on both sides for delivering a service that makes budgets go further, and brands shine brighter.”
OOH Yes caters for the full spectrum of creative out-of-home formats: from taxis, buses and the Tube, through to roadside billboards and ambient media, individually tailoring strategies on a regional, national and international. Visit OOHyes.co.uk to find out more.