Lead Forensics

Staples.co.uk marks milestone with new TV campaign

15 March 2022


Staples.co.uk is celebrating the 25th anniversary of its launch with the unveiling of a new TV advertisement and exciting prize draw.

The campaign, planned by Guerillascope and produced by Motiv, debuted during ITV1’s Dancing on Ice last month, with more spots airing nationwide across a host of mainstream channels during February and March.

Opening with scenes familiar to anyone who has ever experienced the travails of a dial-up modem, the 30-second ad whisks us back to the early days of Staples.co.uk in the 1990s – complete with dodgy haircuts and a mouse/brick hybrid.

Nostalgia soon gives way to the modern day, reflecting how far the brand – and everything else – has come. Staples.co.uk’s longstanding digital focus preluded the wider shift away from bricks and mortar sales seen over recent years, with 87% of UK households now claiming to shop online.

To celebrate its landmark, Staples.co.uk is also running a competition that will see one lucky participant win a Next-Generation Nissan Juke. It’s free to enter, with up to nine additional entries unlockable by placing orders on any number of products from leading brands such as Sharpie, HP and Leitz. The draw closes on March 31st 2022.

Reflecting on the campaign, Scott Castle, Marketing Manager at Staples.co.uk, said: “25 years is a massive milestone for Staples.co.uk so it was essential we marked this anniversary with something special. Through the competition to win a Next-Generation Nissan Juke combined with a national campaign covering TV, radio and social media, I feel like we have definitely done the occasion justice!”

Sarah Chappell, Commercial Director at Guerillascope, added: “We’re delighted to be supporting Staples.co.uk in celebrating this big milestone. Over the past 25 years the brand has grown to become a household name in the UK and the go-to place for work, school and home office supplies; Staples.co.uk is a great example of how successful businesses embrace new trends and tech to stay ahead. We look forward to helping pave the next steps in the company’s journey.”

Visit Staples.co.uk today to browse an extensive range of products and enter the competition to win a Next-Generation Nissan Juke for free.

Let's get social