Shade Station is bringing in the summer with the unveiling of its new TV campaign.
The official stockists of designer sunglasses, watches, and prescription glasses, has teamed up with Guerillascope to promote the popular Carrera Sunglasses.
With summer roaring into focus the burst will run from the 7th May to end of June, targeting young adults. The campaign will run across a wide selection of channels catered towards this audience, including E4, ITVBe, ITV2 and Sky Max.
This activity will be complimented by Video on Demand placements across All4, the UK’s biggest free streaming service for 16–34-year-old Adults, with 80% of the UK’s 16–34’s signed up within its 25 million total registered viewer base.
The opening scenes of the 20 second ad whisks us away to New York City, showcasing an abundance of inhabitants sporting their Carrera sunglasses to block the summer sun.
Commenting on the launch of the campaign, Alexa Buckler, Associate Director at Guerillascope, says: “We are excited to be working with Shade Station again and look forward to driving great results for the brand as summer heats up.”
Visit shadestation.co.uk to browse through their extensive selection of sunglasses, prescription glasses and watches.