Lead Forensics

Insights

Will the Future of Advertising be Localised?

  From FMCG to fintech, travel to toys: sectors across the board have been left counting the cost of COVID-19. And, though the reopening of shops and borders has reduced some of the most damaging initial effects of lockdown, many…

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Q&A With Paula Miquelis and Stephanie Dickson, Founders of the Conscious Festival

  Green is the New Black, a lifestyle and media platform that seeks to inspire people to live more consciously, is running the UK’s inaugural Conscious Festival from June 12-14. Crammed full of workshops and webinars with some of the…

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How Ancient Chinese Medicine can Improve Mental Health at Home

The emergence of COVID-19 has led to massive change and uncertainty in our lives, which in turn bring about new challenges when it comes to our mental health. In the past decade we have all become familiar with the term…

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The 10-Point Checklist for new TV Advertisers

  TV advertising fuels brand growth like no other media; it offers a route to both national fame and regional prominence, enabling business to deploy highly targeted strategies that raise awareness and drive response. With viewing figures currently soaring and…

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Marketing During a Crisis: Four Key Questions for Your Brand

With lockdown measures set to be extended, business leaders are faced with a dilemma: how, and to what extent, should they market their brands during the coronavirus crisis? By now you will have seen arguments for reducing, maintaining and increasing…

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Working From Home: 3 Ways to Improve Mood and Productivity

As flexible and dynamic working have become popular in recent years, it’s likely many people have worked from home before. However, operating in this way for a sustained period of time is a whole new world for the majority of…

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Amazon Advertising: Can Your Brand Afford to Ignore it?

We’re all aware of just how powerful a beast Amazon has grown into; one only needs to peer down a High Street to recognise the profound impact it has had on our way of life. According to research from Mintel,…

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Looking Back on 2019… and Ahead to 2020

In a year dominated by Brexit and yet another General Election, it’s safe to say that 2019 will stick long in the memory. This is especially true for Guerillascope, but for very different reasons. To begin with, we’ve welcomed some…

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ABTA’s 5 Travel Trends of 2020

It’s been a year dominated by Brexit, Thomas Cook and another General Election. Yet despite the drama and uncertainty that has inevitably ensued, travel is still a spending priority for most of us as we approach 2020.  With 70% of…

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5 Things we can all do to Improve Workplace Wellness

Guerillascope recently attended NABS’ first ever Wellfest, a new workplace wellness conference designed specifically for the advertising and media industry. The day kicked off with a panel discussion titled ‘Bringing Your Whole-Self to Work’, with experts exploring some of the…

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