Lead Forensics

Insights

By Alexa Buckler, Brand Director at Guerillascope.

A Week at a Media Agency

We’ve recently received a lot of questions about what it’s like being at a media agency voted the second best place to work in the advertising industry. What does a regular week look like? What do we love most about the…

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The New Age of Solo Travelling

Britain is going it alone – and in more ways than one. According to a recent Saga survey, 32% of people said they had been on a solo holiday or were planning to do so in the next two years….

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Why TV Advertising Is Vital For Online Businesses

In an increasingly virtual business environment, what role does TV advertising play in driving demand for online businesses? A key one, according to research presented to an audience of companies new to TV by Matt Hill at Thinkbox. “There’s something…

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What Consumers Want From Your Brand

Caught between the desire to align with businesses that stand for values they believe in and the need for convenience and affordability, consumers often stick with what they know. In other words, they head over to established ‘titan’ brands like…

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TV Advertising Costs: The Factors

TV is generally less costly than it used to be due to the explosion in the number of channels available to viewers. Armed with over 300 portals to niche interest groups and demographics, television advertisers can now target audiences with…

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5 Reasons why Digital Out-Of-Home Should Excite your Business

Digital out-of-home advertising has evolved into a key component of modern media planning. Propelled by both a reduction in the costs of sites and screens, and the ever-increasing ease with which campaigns can be planned and bought, its move into…

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Media Agency or In-House Team? 3 Key Considerations

Not sure whether an agency or in-house team would be best suited for handling your brand’s media planning and buying? Here are three things you should consider when plotting your next move. Costs If you’re in a position to be…

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5 Media Myths it’s Time to Shelve

Work in marketing? Then you’ll be all too familiar with the often bewildering task of separating fact from myth when it comes to making the right decisions for your brand… To make things easier for you, we’ve wrung every last…

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5 Reasons Why Press Advertising Should Be in Your Media Mix

Digitisation is everywhere. Smart phones are getting smarter and half our waking day is spent looking at one screen or another. Against this backdrop, print media has the arduous task of staying relevant. In January of next year, even the…

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Having No Long-Term Advertising Strategy Sells Brands Short

Businesses of all shapes and sizes are in overdrive. Trying to find a space for themselves in ultra-competitive markets, the digitisation of every aspect of our lives has created both new opportunities, and new pressures. Concurrently, consumers are becoming increasingly…

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