Lead Forensics

Insights

Guerillascope’s annual review: 2021

  ‘Tis the season for reflection – so, time to give yourself a massive pat on the back. 2021 hasn’t been easy for anyone, least of all those of us who own small businesses or work in health, retail, hospitality…

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Key findings from ‘The TV Playbook for Online Businesses’

  For online-born businesses trying to stimulate growth in a hyper-competitive market, plotting the best plan of action can seem daunting. It may feel like others are always one step ahead, leaning on secret know-how tantalisingly out of reach. Thinkbox,…

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Christmas viewing trends you should know about

  Sky has just published a sackful of new stats around festive viewing trends on VOD – so, for your convenience, here’s a whistle-stop tour of key insights we believe can add value to your own Christmas media strategy. Let’s…

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Why an always-on strategy is always a wise move

  Let’s get right to it: implementing an always-on strategy broadens a brand’s capacity to reach potential customers at key touchpoints. According to research from Google, 75% of smartphone users expect to get immediate information while using their device. Allied…

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Brands expected to rise to climate change threat

  Four in five people feel brands and world leaders need to do more in order to prevent the worst-case scenarios of climate change, according to new research. The study, conducted by Mail Metro Media, collated the views of over…

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The cost of pushing the stop button on your media strategy

  A new research report has shone a light on the impact that stopping a media strategy has on small, medium and large businesses. Here’s our whistle-stop tour of the key findings unearthed by the Ehrenberg-Bass Institute for Marketing Science….

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Ofcom Media Nations report: key takeaways

  The way adults in the UK engage with media has been changing over the past eighteen months – a shift largely fuelled by the seismic impact of the coronavirus pandemic on lifestyles and attitudes. Charting the precise coordinates of…

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Core Web Vitals: must-have tools for your online business

  There’s no getting away from the fact that for your online business to thrive, it needs to make a very important friend. Remember the popular kid at school you dared not make an enemy of? The gossip who –…

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Working at a media agency amid the pandemic

  Announcing Guerillascope’s third-place ranking in Campaign’s Best Places to Work to a friend recently, I was asked what working for a media agency actually involves, and how the pandemic’s changed things. “Do you have sleeping pods like Google?” “Is…

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Connected TV: An all-in-one ad solution?

  In 2014 just 11% of UK households owned a Connected TV. Today, 57% of homes now have access to one, with 26% of total time spent online now taking place on a CTV. Yet, while Connected TV usage has increased…

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