Lead Forensics

Latest TV Sponsorship Opportunities

29 January 2020

Here’s a round-up of the latest TV sponsorship opportunities across February and March 2020:


The Evening Movies on Channel 5 and 5Star sponsorship is the perfect opportunity to reach a wide audience over a sustained period, whilst also keeping front of mind presence in decision makers minds. Covering a selection of genres from action to comedy to sci-fi thrillers, there really is something for everyone. Showcasing films such as The Twilight Trilogy, London has Fallen and Forgetting Sarah Marshall. This is a great way to associate your brand with great movies, from recent Hollywood blockbusters to well-loved family classics. This sponsorship is set to have extensive reach and will be seen by up to 68% of key target audiences.

Sky Media and Food Network are offering a cross-platform Food Network Sponsorship, allowing advertisers into the home of all thing’s food. With 6 million food loving adults a month that spend on average 50 minutes on the channel, this is a great destination for brands who want to target passionate foodies! Profiling with ABC1 Wo and house persons, the Food Network Sponsorship is a great way for brands to build an association with a popular channel.

Sky Media are also offering the opportunity to partner with this year’s biggest and best blockbusters on Sky Cinema Premiere. The sponsorship allows for brands to spread themselves across multiple platforms including broadcast, On Demand and Sky Go, offering a huge reach with engaged viewers.


4Sales is providing brands with the opportunity to sponsor F1 on Channel 4 in 2020. As the third biggest F1 broadcaster globally, 6 million ABC1 Men and 22 million adults will tune in over the season. This sponsorship is an excellent opportunity to align your brand with one of the world’s most exciting and upmarket sports as well as reaching a large ABC1 audience.

The nation’s favourite baking show, The Great British Bake Off is available to sponsor in 2020 as part of the Bake-Off sponsorship package. The package will also include The SU2C Celebrity Bake Off, Bake Off: The Professionals, Extra Slice, Festive Bake Off and Junior Bake Off. The Great British Bake Off is bigger than Love Island, with each episode being watched by an average 9 million viewers. The sponsorship package delivers a younger upmarket audience and is predicted to reach over 65% of ABC1 Adults (18.6m) and over 58% of 1634s (8.3m).

Available for sponsorship from 1st April 2020 for 9 months is Entertainment on E4. The sponsorship offers alignment with funny high-quality content as well as presence throughout the year. Programming includes well-loved high performing returning series such as Brooklyn 99 and The Goldberg’s, as well as exciting new series to E4. This is an unmissable opportunity for those that want to reach of a young and commercially engaged audience, predicted to reach 5.7m 16-34 Adults across 9 months.

Channel 4 are giving brands the chance to sponsor the world’s biggest dog show, with the Crufts 2020 sponsorship. Starting on 5th March, coverage will be broadcast across Channel 4 and More 4, in both daytime and peak. Reaching 5.6 million ABC1Ads and 6.2 million House persons, this is an excellent opportunity to reach animal lovers and ABC1 Adults.

BT Sport

The 12-month sponsorship of WWE is now available on BT Sport. The exclusive sponsorship will include over 2,000 hours of sponsored content including all live events and over 25,000 sponsorship idents reaching the very sought after young male audience.


4Sales and UKTV are excited to announce that Weekends on Dave is now available to sponsor from March 2020 for 12 months. Dave reaches 1.1m and 2.1m more ABC1 men than Sky 1 and Sky Sports Main Event!  Weekends on Dave offers core ownership of the weekend, with presence around popular shows such as Hypothetical, Not Going Out, Have I got News for You and QI XL.


Turner are offering a monthly sponsorship of TCM between 09:00-17:00. With a reach of 8.1 million and as the most watched pay movie channel with A45+, this is a great way to align your brand with a hugely popular channel alongside getting high rates of both reach and frequency.

All prices are available upon request so please let us know if any sound of interest to you.

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