Direct Bullion, the online seller of gold bullion, has expanded into the US market with the launch of a new TV advertising campaign.
Airing on Fox News, Newsmax and Newsy, two 30-second ads will air as part of a coordinated strategy to reach people as they tune in to the latest US election coverage. Production was overseen by Shout Creative, with the planning and buying of airtime managed by Guerillascope.
Timing is everything in advertising, and this campaign is no different. With the coronavirus pandemic, trade wars, the election result and the devaluation of the dollar all coalescing to create a volatile market, fears are growing over a new financial crash.
Long seen as a safe haven, gold is becoming an increasingly popular option for people looking to protect their money. Direct Bullion is offering a free Guide to Buying Gold to help American buyers make informed decisions.
Commenting on the campaign, Alexa Buckler, Associate Director at Guerillascope, said: “We are really pleased to be supporting Direct Bullion in its US expansion. Entering a new market in this current context required a tactical approach, and we’re confident the media strategy we’ve developed will help our client cut through the noise.”
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