Lead Forensics

SAM Learning Brings Schooling Support to TV Screens

06 May 2020


SAM Learning, the award-winning provider of online study services, has teamed up with Guerillascope to launch its first TV advertising campaign.

The 30-second TV ad, produced by Hotwolf, will begin airing on channels such as E4, Sky Cinema Family, E4 and Disney as the UK public navigates a fifth week of lockdown. A by-product of the social distancing measures has been a surge in how much television we’re watching; TV viewing figures are currently up 29% year-on-year.

With schools closed and home learning the new normal for now, children and their parents could be forgiven for struggling to adapt. SAM Learning is tailored to help kids aged 9-16 with a virtual support package that costs less than £1 per day. The service is trusted by hundreds of schools across England to improve educational outcomes through a series of engaging activities and weekly assignments.

Commenting on the Campaign, Alexa Buckler, brand director at Guerillascope, said: “We are thrilled to be in a position to support SAM Learning with the launch of its first TV advertising campaign. With a service that offers real value and support to children and their parents during this challenging time, we’re confident that the brand’s investment in TV will reap considerable rewards over the weeks and months ahead.”

Visit SAM Learning to find out more. NHS staff and key workers receive a 50% discount.

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