Teletext Holidays, the home of great value all inclusive, last minute and exclusive holiday deals, has launched a new TV advertising campaign with Guerillascope.
Scheduled to air from Boxing Day, the 30-, 20- and 10-second spots will span an extensive channel mix that includes Channel 4, Channel 5, ITV2 and ITV North – with a focus on entertainment programming – as well as Dave, More4, E4 and RTE and TV3 in Ireland.
The strategy, planned and delivered by Guerillascope, has been devised to raise awareness of the brand, amplifying Teletext Holiday’s key proposition and launch of the January Sale. Creative production was managed by Aspect Film and Video.
Offering a range of eye-popping holiday, flight and hotel deals that encompass great value beach getaways spanning European coastline favourites, popular long haul & city breaks, Teletext Holidays is the go-to destination for Brits, whether looking for great value escapes for Summer 2018, or to beat those Winter blues. With all holidays Fully ATOL protected and the brand a member of the TTA (Travel Trust Association), customers can book and personalise their holiday with confidence. All you have to do is visit teletextholidays.co.uk, find your perfect holiday, and call!
Commenting on the launch of the campaign, Kelly Maher, marketing manager at Teletext Holidays, said: “We are really looking forward to launching our new TV commercial across the UK & Ireland. Personally, I’m very excited to start working with Guerillascope. Having worked closely with their planning team to develop a strategy that ticks all our boxes, I’m confident that our January growth targets will be met.”