Guerillascope has teamed up with Collective London to develop a new visual identity that encapsulates who we are and what we do as a full-service media agency – we’d love to know what you think.
As the nerve centre of a network that now includes out-of-home specialist OOH Yes, press advertising experts MoreScope, branded content agency Hot Wolf and an ever-growing creative production team, we needed an image that showcased both our distinctive way of working and the range of services we offer.
Reflecting on the brief, Gemma Olds, Head of Design at Collective, said: “Guerillascope is a passionate, inspirational business with a disruptive personality. Our challenge was to create a brand that would mirror their unique attitude and culture, thereby helping them stand out in a crowded marketplace.”
From TV, press, out-of-home and radio; to digital display, paid search and social media marketing: Guerillascope’s approach focuses on pinpointing the right channel combinations for businesses looking to grow in established and emerging markets. We then build a custom-made, flexible strategy that slots perfectly into their wider visions. This capacity to build brands holistically takes centre stage in our new look.
“We wanted to celebrate the central role media plays in the lives of people of all ages, ethnicities and backgrounds,” says Katy Sharpe, Guerillascope’s Managing Director. “Our passion and individuality are woven into this; together, they capture both our commitment and singular approach to connecting brands with the right audience – whoever it is.
“We thrive as a trusted partner for ambitious businesses looking to grow their brand. Guerillascope’s new image draws on the confidence we have in our ability to be a difference maker.”
Gemma is also pleased with the outcome: “It’s been a pleasure working with Guerillascope as they’re genuinely keen to embrace new ideas and do things differently. This brave approach shapes their business, and we’re pleased it is now captured in their branding.”