Lead Forensics

The League Against Cruel Sports Launches New Media Campaign

24th September, 2019

Guerillascope is thrilled to announce the launch of a new multichannel media campaign from the League Against Cruel Sports, the charity on the frontline of the fight to protect wildlife from blood sports and hunting with dogs.

Leveraging audience insights from the behavioural analysis tool developed by our partners at Fifty, the campaign will target politically engaged Facebook, Twitter and Instagram users with an interest in animal welfare and conservation. A concerted push across national radio will also deliver the reach required to raise awareness of a cause that’s close to the hearts of the Guerillascope team.

The League Against Cruel Sports was established to investigate, expose, and – where necessary – prosecute the hunting and shooting of foxes, deer, hares, pheasants, partridges and badgers. The organisation also campaigns against the cruel treatment of dogs used in hunts, as well as dog fighting and greyhound racing.

Despite the Hunting Act 2004 banning the killing of wild animals with dogs, a failure to properly enforce the law and regular attempts to weaken or repeal it continue to undermine its effectiveness. With brutal practices like flushing and hare coursing also still legal, the work done by the League Against Cruel Sports remains vital to protecting the UK’s wildlife.

Commenting on the campaign, Jessica Sims, Marketing Manager at the League Against Cruel Sports, said: “We worked with Guerillascope to create an integrated radio and online acquisition strategy. Their flexible approach, alongside their breadth of knowledge enabled us to create a consistent campaign across both channels. Their digital expertise ensured that all adverts were maximised to achieve the greatest reach and conversion. The launch results are looking very positive and we are keen to see what the campaign achieves.”

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