Lead Forensics

New Year Sponsorship Opportunities

31 December 2019

A round-up of the latest TV sponsorship opportunities…


Sky Media and Food Network are offering a cross-platform Food Network Sponsorship, allowing advertisers into the home of all thing’s food. With 6 million food loving adults a month that spend on average 50 minutes on the channel, this is a great destination for brands who want to target passionate foodies! Profiling with ABC1 Women and house persons, the Food Network Sponsorship is a great way for brands to build an association with a popular channel.

Premier League Darts return to Sky Sports in February 2020, hosted by some of the biggest sporting arenas in the UK, Ireland, Germany and Holland. An exciting opportunity presents itself to sponsor the upcoming 2020 season, a 17-week sponsorship of the most watched darts tournament on television. This opportunity is a great way of reaching a male, 16-34-year-old audience.

Sky Media are also offering the opportunity to partner with this year’s biggest and best blockbusters on Sky Cinema Premiere. The sponsorship allows for brands to spread themselves across multiple platforms including broadcast, On Demand and Sky Go, offering a huge reach with engaged viewers.

Sky Media and Discovery are excited to offer brands and advertisers the opportunity to sponsor daytime across Discovery, DMAX & QUEST with Thrill Seeking on Discovery.  Thrill seekers actively seek out adventurous experiences and gravitate towards brands who create a space in which they can feel at home. This audience goes wild for our adventure shows and profiles with a Male and ABC1 Audience.

Channel 5 are offering the chance to sponsor Travel and Adventure on 5 as of January. The package is set to reach 32 million adults and 63% of ABC1 adults across the year. Featuring programmes such as ‘Holidaying with Jane McDonald’ and ‘Long Weekenders with Greg Wallace’, the sponsorship would provide travel brands with an effective way of directly targeting their audience.


Starting in the new year Channel 4 are offering a six-month sponsorship of Imagine with 4. The makers of The Great British Bake Off and the much loved The Great Pottery Throw Down are introducing a brand-new show – The Fantastical Factory of Curious Craft with familiar faces Keith Lemon & Anna Richardson! Reaching an enviable upmarket audience.  Predicted to reach over 6m Adults & over a quarter of ABC1 Women.

Starting January 2020, Channel 4 are excited to offer the chance to sponsor Indulgent Entertainment. The opportunity offers the chance to align with E4’s highest performing commission of 2019, Celebs Go Dating along with a whole variety of exciting and established E4 programming. With a young and upmarket profile, fantastic VoD presence and hugely talked about programmes on social media, this opportunity offers an unbeatable chance to appear on one of TV’s biggest platforms.

Channel 4 are also offering a yearlong sponsorship for some of the channels most popular programmes such as Hollyoaks and Made in Chelsea; both profiling with a 16-34 audience. The two sponsorships provide huge reach and frequency and the chance to align your brand with some of the nations most loved shows.


From the 21st January, Home will become HGTV. HGTV is a globally successful brand and the only channel solely dedicated to home content. With an average of 25 hours of home improvement programming per week this a great opportunity for brands to align themselves with relevant content. Predicted to reach over a third of house persons and over 9m Women, the sponsorship provides excellent reach and impacts.

Dave is offering the opportunity to sponsor Characters with Dave, featuring some of Dave’s most loved characters and programmes.  Across the 12-month sponsorship, brands will have consistent air presence on the UK’s number one non PSB for Men 16-34. Predicted to reach over 30m adults over 12 months, the sponsorship provides both excellent reach and frequency to viewers.

All prices are available upon request so let us know if any sound of interest to you.



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