Lead Forensics

RacehorseClub saddles up for TV drive

09 April 2021


RacehorseClub, the platform that enables members of the public to buy micro-shares in top class racehorses, has unveiled a new media campaign with Guerillascope.

With efficiency in mind, the campaign will target racing fans with placements across Sky Sports Racing and Sky Sports News. The jewel in the strategy, however, will be spots within the Virtual Grand National, scheduled for broadcast on ITV in April.

The 30-second commercial features legendary jockey Frankie Dettori in a sun-kissed setting that will have viewers longing for hotter climes. The ad was produced by Square Elephant, with media planning handled by Guerillascope.

RacehorseClub allows fans to purchase a micro-share in a horse with a one-off payment, with no future commitments. In doing so, you become a RacehorseClub members in your chosen horse, opening up a wealth of benefits that include regular updates from the horse’s trainer, membership pack, social events and much more. All horses are subject to regular wellbeing checks.

Commenting on the campaign, Max Pimlott said, “The Guerillascope team have been a great help in organising RacehorseClub’s TV ad campaign and we have seen great results in terms of traffic to our website. We look forward to working with them again in the future.”

Visit RacehorseClub.com today to learn more.

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