Lead Forensics


by Lucy McCulley

5 ways we can all be less wasteful

  With the population rising, humanity is using more natural resources than ever before – and very soon these resources will run out. This is why it is more important than ever to think about what we consume, how we…

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3 Highlights from MADfest 2019

One overarching theme: dare to be different. Two days and a host of illuminating talks from experts in the advertising industry. Here’s three of our highlights from MADfest 2019. Marketing transformation with Skyscanner One highlight was the story of Skyscanner’s…

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Guerillascope’s CEO on Panel at Channel 4’s Diversity in Advertising Event

Guerillascope’s co-founder and CEO, David Yorath, joined an esteemed panel at Channel 4’s Diversity in Advertising event to discuss what needs to be done by the industry to drive greater representation. Chaired by Maria St Louis and featuring a keynote…

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Takeaways from ‘Destination Effectiveness: Travel Brands on TV’

Demand for holidays continues to rise despite the uncertainty around Brexit, a packed-out audience at the Ham Yard Hotel was told during the latest Thinkbox event, ‘Destination effectiveness: travel brands on TV’. The rise of solo travelling Danielle Rowson, director…

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Why TV Advertising Is Vital For Online Businesses

In an increasingly virtual business environment, what role does TV advertising play in driving demand for online businesses? A key one, according to research presented to an audience of companies new to TV by Matt Hill at Thinkbox. “There’s something…

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ITT Conference 2018: Old Friends, Great Brands and New Insights

Guerillascope’s travel and tourism team recently had the pleasure of spending a week in the company of a host of great brands at this year’s ITT Conference in Sicily. Looking to solidify Guerillascope’s profile and reputation within the sector, our…

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Travel Brands are Stuck in ‘Efficiency Traps’

Guerillascope’s travel and tourism team recently had the pleasure of being at ABTA’s annual Travel Convention. Sunny Seville was the destination; strengthening our industry expertise the mission. Our busy three-day schedule included catch-ups with old friends, networking with new friends,…

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Long-Term Branding Improves Short-Term Sales

Binet and Field, the torchbearers of marketing effectiveness, have shared new research on the importance of context in an ecosystem where collaboration is also key. Addressing delegates at this year’s EFF Week conference, the respected duo behind The Long and the…

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