Watchfinder, the pre-owned luxury watch specialist, has announced a new TV sponsorship campaign with Guerillascope.
A variety of contextually-relevant 10-seconds idents will air before, during and after a range of films on TCM, including Ocean’s Eleven, Dirty Harry, Carrie and Interview with the Vampire. The campaign is scheduled to start on January 20th and will run for four months.
The TCM placements follow hot on the heels of a concerted post-Christmas push on linear TV, with ITV and ITV2 used alongside the likes of Sky News, Sky 1 and Sky Sports Golf to broaden reach. Last year the brand also advertised heavily around the Rugby World Cup, as well as running a sponsorship campaign across motoring programming on Discovery’s portfolio of channels.
It’s been a big twelve months for Watchfinder, with the company launching TV campaigns in France, Germany and Ireland in support of its international expansion. The company also opened showrooms in Switzerland and Hong Kong SAR, China.