Lead Forensics

Lopay Aims High with Maiden TV Campaign

22 March 2023


Lopay, the payment app designed to help businesses get more out of their transactions, has launched its first ever TV advertising campaign with Guerillascope.

Featuring across a broad range of channels throughout March and April as part of a test and learn strategy, the 30-second creative – produced by Offset Collective – is aimed at small business owners who want to get more out of the payments they receive.

Key to Lopay’s customers are the low rates associated with using the app; its 0.79% transaction fee is half the price of those charged by competitors such as Zettle and SumUp. With a free card reader, zero monthly fees and no contracts all tied in as part of the bargain, signing up has been a no-brainer for scores of small business owners across the UK.

And if all of this wasn’t enticing enough, new users can also earn £1,000 in fee-free transactions simply by entering a reward code during registration.

Commenting on the campaign, Richard Carter, founder and CEO at Lopay, said: “This campaign is an important step in taking our rapid growth even further, cementing our brand positioning, and demonstrating we’re a company that truly supports small businesses in keeping more of their money. It’s been great to have the Guerillascope team on hand to help us spread this message even further, and make sure we’re hitting the right people at the right times.

Ella Molloy, Account Manager at Guerillascope, added: “It’s been a pleasure supporting such an exciting, fast-growing brand such as Lopay on its first TV advertising campaign. Working together, we will be carefully monitoring the performance of different channels, programming and day-parts to fine-tune the strategy over the coming weeks and provide a foundation for longer-term brand building.”

Go on – reward yourself. Download the Lopay app on Google Play and the App Store today.

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