The Tennessee based luxury home exchange service launched its first UK campaign with Guerillascope back in June. Following the success of the campaign, the brand has continued TV activity throughout August, September and October.
The 30 second ad, produced by DX Media Direct, showcases a plethora of extravagant homes in locations across the globe, offering a new and exciting way for consumers to travel by leveraging their second home. Seeking to raise brand awareness in the UK, the campaign will be targeting Second Homeowners, centring around travel, home, and lifestyle programming such as A Place in the Sun, the Great House Giveaway and Sunday Brunch.
Commenting on the campaign, Amy Jo Robertson, THIRDHOME Senior Vice President of Marketing said, “THIRDHOME has been offering luxury home exchange since 2010, however this was our first venture into TV in the UK market. The response to this campaign has been fantastic. The direction from the team at Guerillascope helped us develop and refine our strategy along the way and the campaign continues to perform well for us.”
Visit thirdhome.com today to browse its wide range of luxury second homes.