The 30-second ad, created by Space City, channels editing skills and dance moves that would look right at home on TikTok to showcase the brand’s range of boys and girls occasion wear.
Its mood is suitably upbeat, with Roco returning to TV after a hiatus of three years to engage a new audience. The strategy centres around a combination of targeted spots in content-relevant shows such as Say Yes to the Dress and Don’t Tell the Bride, and high-reach airtime during ITV Breakfast’s Lorraine and Good Morning Britain. This will be supplemented by CTV placements on Ketchup TV, Beano and Yaaas!
A leading specialist retailer of high-quality children’s formal wear at affordable prices, Roco’s range includes boys and girls clothing from a number of leading brands, including Paisley of London, Mini Maya and Patachou. With the season for weddings, christenings and other events now in full swing, the timing of the brand’s TV return is no coincidence.
Visit Roco.co.uk today to browse its wide range of fashionable children’s formal wear.