Lead Forensics

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Media news, agency views and latest company announcements.

It’s Time to Stop Targeting Demographics

28 February 2024

  Old habits, as the oft-used proverb goes, die pretty hard. Never was this truer than with advertising’s obsession with audience demographics. In the past – specifically, when live TV and radio reigned supreme – it was the done thing…

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Why TV Remains a Big Draw for Small Budgets

17 January 2024

  When Guerillascope set up shop back in 2001, TV advertising was seen as the thing big brands with hefty budgets did. Fast-forward 22 years, and the picture is quite different. By demonstrating how individual TV spots could drive response…

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6 Ways to Maximise Your Digital Potential

15 November 2023

  Let’s face it: every brand and its office dog is plowing the digital fields these days. It’s the done thing in 2023; get some catchy assets drawn up, feed them into an ad server, and watch the clicks come…

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The Challenge Agencies Must Rise to Ahead of 2024

01 November 2023

  To quote a little-known musician from the other side of the Atlantic, “the times, they are a-changin.’” A world in constant flux has left many people feeling unmoored and thirsty for an almighty shake-up. The old ways, they say,…

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5 Reasons Why DOOH is Thriving

19 September 2023

  New research by VIOOH has revealed that nearly a third of brands plan to increase their programmatic DOOH spend in the next 18 months. The State of the Nation report – based on a survey of 1,200 advertisers and…

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Unpicking the Media Nations Report 2023

16 August 2023

  The latest Media Nations report from Ofcom has landed – and it makes for essential reading if you’re an advertiser or media planning agency. Here’s our rundown of all the key findings. TV viewing declines, but BVOD helps broadcasters…

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Has Cinema Finally Shaken off its COVID Headache?

15 August 2023

Barbenheimer has taken the world by storm. Indeed, it’s been impossible over the past few weeks to go online or walk down the street without coming across explosions of hot pink or a fedora. A timely show of strength Hollywood…

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Why Brands Need to be in the Moment

11 July 2023

  New research conducted by The Guardian has found that a litany of crises have led people to retreat from the world and seek happiness in life’s little moments. With the pandemic, war in Ukraine, cost of living crisis, climate…

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Guerillascope Shortlisted for Thinkbox TV Planning Awards

06 June 2023

  Hark! Guerillascope HQ is abuzz with excitement after being shortlisted for a trio of categories at Thinkbox’s prestigious annual awards bonanza. Our work over the past year with Chip, the investments and savings app, has seen us nominated for…

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Guerillascope Ranked One of the Best Places to Work Once Again

16 May 2023

  Allow us, if you will, a moment of celebration – because we’ve made it onto Campaign’s Best Places to Work list for a fifth straight year as one of the top five boutique companies in the UK’s advertising, media…

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Research Reveals the Key to Profit Growth

26 April 2023

  A new report from Newsworks has underlined the importance of trust in advertising and the vital role news brands play in strengthening ad effectiveness. The study, based on analysis of the IPA Databank by Peter Field, found that advertising…

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Lopay Aims High with Maiden TV Campaign

22 March 2023

  Lopay, the payment app designed to help businesses get more out of their transactions, has launched its first ever TV advertising campaign with Guerillascope.  Featuring across a broad range of channels throughout March and April as part of…

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Tide returns with ode to ‘the joy of business’

08 March 2023

Tide is returning to TV screens nationwide with a new campaign inspired by and starring real businesses it’s helping to promote. The UK’s leading business financial platform has once again teamed up with Guerillascope and creative agency Sidekick Studios to…

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Guerillascope and L’Occitane receive prestigious EcoVadis rating

01 February 2023

  Guerillascope has secured a Silver EcoVadis Medal in partnership with L’Occitane, as part of the Responsible Beauty initiative. The rating places us in the top 10% of businesses assessed by the UK’s leading sustainability ratings provider. To determine its…

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Cost of living and mental health: How should your brand respond?

25 January 2023

  If you’ve been keeping on top of the latest economic forecasts for 2023 – and we really don’t blame you if you haven’t – then you’ll know that the current consensus is essentially thus: take 2022, rinse, and repeat….

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Guerillascope’s Annual Review 2022

14 December 2022

  Well, 2022 certainly kicked off. It’s been a challenging twelve months for the industry, with no agency immune to the pressures foisted upon us by the cost-of-living crisis, political turmoil and war in Ukraine. We are, of course, fortunate…

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L’Occitane defines ‘What is a Gift’ in new multi-channel campaign

22 November 2022

  L’Occitane has launched a new multi-channel branding campaign in time for the festive season. In preparation for Christmas, the creative made by Bladesman is aptly named, ‘What is a Gift’. The 30 second ad highlights issues such as respecting…

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Ads to give you Halloween shivers – revisited

26 October 2022

  Tis’ Halloween, that time of year where kids dressed up as Pokemon and serial killers knock on the doors of grown-ups pretending to be out. Pumpkins line the streets, horror films are endured, and Bev in HR is retelling…

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METUPUK launches first breast cancer awareness push onto TV

26 October 2022

   METUPUK is a Metastatic Breast Cancer (MBC) patient advocacy group, who are working to improve the lives of those living with MBC and ultimately working towards the day when it is cured. MBC, also known as ‘secondary, advanced…

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What brands should be doing amid the cost of living crisis

25 October 2022

You’d be forgiven for thinking that we’re all victims of a hidden camera ruse at the moment. On top of a cost of living crisis, rising inflation and war, we’ve now added more political turmoil and a drop in the…

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RFU promotes Rugby World Cup 2021 with OOH campaign

19 October 2022

The RFU, the governing body for rugby union in England, is set to launch a new out-of-home campaign in the build up to the Rugby World Cup 2021. The tournament, which had to be postponed due to Covid, is taking…

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Netflix moves closer to ad-tiers with BARB tie-in

13 October 2022

Netflix has taken a giant step forward toward introducing ad-tiered packages by making its viewing data public via BARB. As reported in Campaign, BARB will begin sharing the monthly reach and share of viewing for both streaming platforms and broadcaster…

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THIRDHOME launches onto TV in the UK.

22 September 2022

  The Tennessee based luxury home exchange service launched its first UK campaign with Guerillascope back in June. Following the success of the campaign, the brand has continued TV activity throughout August, September and October. The 30 second ad, produced…

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NFTs: valuable brand asset or token gimmick?

07 September 2022

  NFTs (Non-Fungible Tokens) are everywhere. They’re so popular, in fact, that there are now more of them than websites on the internet in 2010; it’s expected that they’ll soon outnumber webpages. Yep, webpages. Let that sink in for a…

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Ofcom Media Nations 2022 report: key takeaways

30 August 2022

  It’s a been a funny year for the UK advertising industry so far. The cost-of-living crisis, war in Ukraine, and political upheaval have sowed plenty of uncertainty. Yet, ad spend remains buoyant, with brands learning the lessons from previous…

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Guerillascope partners with Zellar to establish net zero pathway

23 August 2022

  Time is of the essence if humanity is to avoid runaway climate change. With action needed now, we’ve teamed up with Zellar, a sustainability platform that is helping businesses define and implement roadmaps for a net zero future. Building…

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Marketing in a recession: now’s the time to raise your voice

04 August 2022

  If there’s one thing we’ve learned from 2008’s financial crash and the coronavirus pandemic, it’s this: businesses that hold their nerve as others falter will bounce back quicker. Confronted by a recession and cost-of-living crisis, it’s understandable that companies…

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Roco smartens up for TV advertising return

26 July 2022

The 30-second ad, created by Space City, channels editing skills and dance moves that would look right at home on TikTok to showcase the brand’s range of boys and girls occasion wear.  Its mood is suitably upbeat, with Roco…

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Key insights from the Mid-Year Advertising Forecast

29 June 2022

  The UK advertising industry is expected to grow by 9.3% in 2022 despite inflation and the cost-of-living crisis, according to GroupM’s latest Mid-Year Advertising Forecast. With household costs set to escalate by 7.8% this year – the highest inflation…

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Why ITVX may be a game-changer for TV

22 June 2022

  It’s long been suggested that streamable content represents the future of TV viewing – so it should come as no real surprise that ITV has just made an announcement that will accelerate the resurfacing of the landscape. ITVX, the…

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Guerillascope joins the IPA Climate Charter

08 June 2022

  We’re delighted to announce that Guerillascope has become an official member of the IPA Climate Charter. Founded by the IPA Media Futures Group as a collaborative industry-wide response to the challenges posed by climate change, the Charter provides media…

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Greenwashing: A guide to compliance

01 June 2022

  Every marketer is now aware of the term “greenwashing”. Brands of all sizes are being called out on it, consumers are becoming privier to it, and governing bodies are strengthening legislature around it. In short, if your business is…

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Why the metaverse is advertising’s new frontier

31 May 2022

  It’s been billed as the “new internet” and advertising’s next frontier; but what exactly is the metaverse, and why should brands take notice? Strap yourself in, as we unravel the mysteries of this brave new world. What is the…

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Shade Station launches new TV campaign

18 May 2022

Shade Station is bringing in the summer with the unveiling of its new TV campaign. The official stockists of designer sunglasses, watches, and prescription glasses, has teamed up with Guerillascope to promote the popular Carrera Sunglasses.  With summer roaring…

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TV isn’t dead. It’s evolving.

04 May 2022

To some, TV is now a relic. It’s had its day, and they’ll be damned if they’re going to sully a pitch with such basic, “traditional” media. This is the era of the mobile-first, digitally native consumer, after all. Perhaps…

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Guerillascope one of Campaign’s best places to work – again!

20 April 2022

  The champagne’s out – because for a fourth year running, Guerillascope has been ranked by Campaign as one of the best places to work in the UK media, advertising and creative industries! Determined by a combination of anonymised staff…

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Digging into the history of Earth Day

13 April 2022

  If you’ve frequented any one of the numerous awareness day calendars available online, it’s likely your eyes have stumbled upon Earth Day. But what is its exact purpose? Where and when did it originate? And why should it be…

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Ad creativity? It’s time to get emotional

11 April 2022

  The best advertising campaigns straddle the point at which logic meets creativity. They meld art with science, channelling insight and data to fashion compelling stories that elicit an emotional response. This balance is crucial; if too much weight is…

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Hello, is it you we’re looking for?

06 April 2022

  Fancy working for one of the UK’s fastest-growing media agencies? A company voted as one of the best places to work in the media industry by Campaign for four years running? Well, we’re on a mission to fill a…

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MrQ raises stakes with new sponsorship campaign

30 March 2022

  MrQ, the popular online casino, has unveiled a new TV and radio sponsorship campaign with Guerillascope as part of a concerted bid to increase brand reach. The home of much-loved slot and bingo games such as Starburst, Bonanza and…

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Staples.co.uk marks milestone with new TV campaign

15 March 2022

  Staples.co.uk is celebrating the 25th anniversary of its launch with the unveiling of a new TV advertisement and exciting prize draw. The campaign, planned by Guerillascope and produced by Motiv, debuted during ITV1’s Dancing on Ice last month, with…

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Vegan Friendly challenges viewers in latest TV campaign

10 March 2022

  Vegan Friendly, the international charity that aims to end animal cruelty and climate change, has challenged UK viewers to ‘make the connection’ with the launch of a new TV advertising campaign. The 30-second creative will feature across Channel 4,…

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Key takeaways from the Ad Net Zero Essentials Certification

10 March 2022

  Trying to wrap your head around what sustainability is – and how we can make a difference – has a habit of ending in clammy sweats. With so much jargon and even more opinion on the subject, where do…

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Arden Grange unleashes first TV campaign

04 February 2022

  Arden Grange, the Sussex based pet food brand, has unveiled its maiden TV advertising campaign with Guerillascope. The family-run business will feature across a range of TV channels over the coming weeks, including Channel 4, ITV Breakfast and Sky…

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Guerillascope’s annual review: 2021

22 December 2021

  ‘Tis the season for reflection – so, time to give yourself a massive pat on the back. 2021 hasn’t been easy for anyone, least of all those of us who own small businesses or work in health, retail, hospitality…

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Key findings from ‘The TV Playbook for Online Businesses’

24 November 2021

  For online-born businesses trying to stimulate growth in a hyper-competitive market, plotting the best plan of action can seem daunting. It may feel like others are always one step ahead, leaning on secret know-how tantalisingly out of reach. Thinkbox,…

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Christmas viewing trends you should know about

16 November 2021

  Sky has just published a sackful of new stats around festive viewing trends on VOD – so, for your convenience, here’s a whistle-stop tour of key insights we believe can add value to your own Christmas media strategy. Let’s…

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Why an always-on strategy is always a wise move

09 November 2021

  Let’s get right to it: implementing an always-on strategy broadens a brand’s capacity to reach potential customers at key touchpoints. According to research from Google, 75% of smartphone users expect to get immediate information while using their device. Allied…

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Whatever COP26 brings, the ad industry knows what it must do

02 November 2021

  Finally, after months and months of build-up, world leaders are congregating in Glasgow and Rome with the goal of thrashing out a blueprint to avoid catastrophic changes in the climate. The challenge is clear: limit the warming of our…

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Tide gives founders a voice in new media campaign

15 September 2021

  Tide, the UK’s leading business financial platform, has launched a new media campaign across TV and out-of-home. Starring real businesses instead of actors, it aims to give founders of small businesses a voice  – and encourages them to make…

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Brands expected to rise to climate change threat

14 September 2021

  Four in five people feel brands and world leaders need to do more in order to prevent the worst-case scenarios of climate change, according to new research. The study, conducted by Mail Metro Media, collated the views of over…

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An ode to the Paralympic Games

31 August 2021

  Witnessing human beings push themselves to the outer limits of physical and mental endurance in the pursuit of greatness is an inspiring, often transformative moment. But for those of us living with what from most angles would be defined…

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Penfold launches multichannel media campaign

26 August 2021

  Penfold, the digital pensions challenger, has unveiled a new media campaign across TV, VOD and out-of-home. Finally – a flexible pension that’s easy to set up and effortless to use. The brand’s first ever TV advertising spot debuted during an…

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The cost of pushing the stop button on your media strategy

25 August 2021

  A new research report has shone a light on the impact that stopping a media strategy has on small, medium and large businesses. Here’s our whistle-stop tour of the key findings unearthed by the Ehrenberg-Bass Institute for Marketing Science….

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Why your Christmas marketing strategy needs to start now

18 August 2021

  The painful memories of last year’s Christmas are being remodelled into fresh optimism, with Brits poised to kickstart preparations for 2021’s big day before the first snowflakes fall in Lapland. Yes, It’s time to mobilise those Christmas marketing strategies….

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Ofcom Media Nations report: key takeaways

18 August 2021

  The way adults in the UK engage with media has been changing over the past eighteen months – a shift largely fuelled by the seismic impact of the coronavirus pandemic on lifestyles and attitudes. Charting the precise coordinates of…

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Core Web Vitals: must-have tools for your online business

14 July 2021

  There’s no getting away from the fact that for your online business to thrive, it needs to make a very important friend. Remember the popular kid at school you dared not make an enemy of? The gossip who –…

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Working at a media agency amid the pandemic

07 July 2021

  Announcing Guerillascope’s third-place ranking in Campaign’s Best Places to Work to a friend recently, I was asked what working for a media agency actually involves, and how the pandemic’s changed things. “Do you have sleeping pods like Google?” “Is…

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Mitchum takes on summer with advertising push

24 June 2021

  Mitchum has teamed up with Guerillascope to drive sales through a combination of linear TV and VOD advertising. The media strategy will encompass 20-second TV spots across channels such as C4, ITV2, Channel 5, Sky Atlantic and E4 over…

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CFlight: the new tool TV advertisers have been crying out for

16 June 2021

  Sky, Channel 4 and ITV have joined forces with Thinkbox to launch CFlight, a new campaign measurement tool that will enable advertisers to chart the impact of their linear TV and BVOD activity under one unified advertising metric. Here’s…

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VisitBrighton returns to ‘never normal’ in new media campaign

10 June 2021

  VisitBrighton has teamed up with Guerillascope and Designate to launch a new media campaign that marks the city’s return to ‘never normal’. The award-winning creative concept – developed by Designate – showcases an array of Brighton’s famously off-kilter attractions…

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Guerillascope recertified as a Carbon Neutral business

09 June 2021

  We’re delighted to announce that Guerillascope has had its verification as a carbon neutral business reaccredited. Assessed for the period between May 2019 and April 2020, we have decided to offset our carbon emissions by supporting reforestation in Kenya….

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The ink dries on new Cartridge People media strategy

07 June 2021

  Cartridge People, the home of affordable printer cartridges and printers for the home and office, has launched a new TV advertising campaign with Guerillascope. The always-on strategy will span 30-second placements on linear TV channels such as Channel 4, ITV Be, Dave,…

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Guerillascope ranked third best place to work in UK media

14 May 2021

Three years, a hat-trick of top three positions. Guerillascope is delighted to announce that we have been ranked as the third best company to work for in the UK advertising, media and creative industries by Campaign. Determined by anonymous staff…

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How to turn a small business into a big hit

14 May 2021

  Small businesses are the lifeblood of our economy. They sit at the heart of every community, bringing growth, wealth and innovation to local areas across the country – many even scale up to disrupt and transform national markets. The…

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5 ways to boost your mental health

13 May 2021

  The past year has brought great loss and uncertainty for many people throughout the world. As if being confronted by an unprecedented global pandemic wasn’t enough of a strain, bereavement, redundancies and isolation have conspired to leave a trail…

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Edgard & Cooper unleashes new digital campaign

05 May 2021

  Edgard & Cooper, the home of naturally tasty pet food, has launched a new video advertising campaign with Guerillascope. A combination of 10- and 20-second in-stream video placements – produced by Edgard & Cooper’s in-house creative team – will…

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Feast Box provides the ingredients for new TV drive

23 April 2021

  Feast Box, a recipe box service that brings the world to your kitchen while making a positive impact on the planet, has launched a new TV advertising campaign with Guerillascope. The 30-second ad, produced by Square Elephant, will air…

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5 Little Green Steps we can all take

22 April 2021

  Today is Earth Day, a global movement that seeks to raise awareness of the impact pollution and environmental damage are having on our planet’s health. The good news is that, though we find ourselves celebrating this year’s event from…

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Connected TV: An all-in-one ad solution?

21 April 2021

  In 2014 just 11% of UK households owned a Connected TV. Today, 57% of homes now have access to one, with 26% of total time spent online now taking place on a CTV. Yet, while Connected TV usage has increased…

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RacehorseClub saddles up for TV drive

09 April 2021

  RacehorseClub, the platform that enables members of the public to buy micro-shares in top class racehorses, has unveiled a new media campaign with Guerillascope. With efficiency in mind, the campaign will target racing fans with placements across Sky Sports…

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Good Energies launches laser-focused media campaign

15 March 2021

  Good Energies ltd., the company behind the B-Cure Laser for pain relief, has launched a new media campaign with Guerillascope. A coordinated strategy spanning press and TV has been developed to reach older adults and ABC1 men, as part…

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Cinema: can we expect a full recovery?

03 March 2021

  As the pandemic began, all over the world countries retreated into lockdown – forcing consumers and audiences to spend more and more time at home. Naturally this resulted in a significant uplift in the consumption of most at-home media:…

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Procook serves up new TV campaign to drive brand awareness

18 February 2021

  ProCook, the home of quality cookware and kitchenware, has returned to TV screens with Guerillascope. With home cooking enjoying a renaissance as Brits remain locked indoors, the brand is to unveil a new 30-second commercial on the likes of…

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New normal, new business: analysing our own TV campaign

15 February 2021

  Back in May 2020, Guerillascope found itself in a position shared by many companies: faced with a global pandemic and nationwide lockdown, business had stalled. Unwavering in our belief that the best way to deal with a crisis is…

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How to engage stakeholders when it comes to sustainability

04 February 2021

  It’s 2021, which means if your business doesn’t have at least one eye on its sustainability targets then it really should. Public perception over the looming climate crisis is shifting. Awareness is growing, concern is rising, and pressure is…

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Vegan Friendly launches provocative first TV campaign in UK

21 January 2021

  Guerillascope is delighted to announce the launch of a new TV advertising campaign by Vegan Friendly, the international non-profit organisation that aims to end animal cruelty and slow climate change by promoting plant-based food alternatives. The campaign is poised…

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Night Zookeeper spreads the magic of writing in first TV commercial

14 January 2021

  Night Zookeeper, a creative learning program that enables children to develop their writing skills from the safety of their own home, has launched its maiden TV advertising campaign with Guerillascope. The 30-second commercial, produced by HotWolf, will air on…

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The Great Courses Plus touches down in UK for first TV campaign

13 January 2021

  Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform’s first TV campaign in the UK. Scheduled to air on the likes of More4, Sky Arts, Dave and Sky News, the…

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6 lessons Guerillascope will take away from 2020

21 December 2020

  It’s been a year to forget in so many ways, yet sprinkled amongst the debris are shards of hope and positivity that point to a brighter future. Upon the backdrop of this most testing of periods it’s imperative that…

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3 things your business can do to hit the ground running in 2021

08 December 2020

  We’ll wager that, like us, you’re glad to see the back of 2020. Sure, you’ve managed to stay upright amid what has felt like a nine-month spin-dry. And yes, you’ve proven to yourself that no matter the challenge, you’re…

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Direct Bullion expands into US market

20 November 2020

  Direct Bullion, the online seller of gold bullion, has expanded into the US market with the launch of a new TV advertising campaign. Airing on Fox News, Newsmax and Newsy, two 30-second ads will air as part of a…

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OTTY tucks in for winter TV advertising push

17 November 2020

  Guerillascope is pleased to share the launch of a new TV advertising campaign from OTTY, the award-winning manufacturer of luxury mattresses at affordable prices. The campaign – produced by Equinox TV – is scheduled to air across a number…

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Mind your language: why we need a new narrative in advertising

11 November 2020

  How has the COVID-19 crisis changed the way humans think about the world, and what can we as advertisers and agencies do to remain effective in a shifting landscape? This was the area of focus as Geoffrey Beattie, psychology…

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A Christmas like no other: what does it mean for brands?

28 October 2020

  This Christmas will be like no other in living memory – but that hasn’t dimmed our enthusiasm for the UK’s favourite holiday. Here, we look at the opportunities available to brands over the festive season. Spirits are resiliently high…

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Buffering rage takes centre stage in new TV campaign from Cable.co.uk

21 October 2020

  Cable.co.uk, the price comparison website for broadband, mobile phone and television packages, has unveiled a new TV advertising campaign with Guerillascope. Developed by ABF Pictures, the creative concept plays on the irritation that comes hand-in-hand with a poor broadband…

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As the end credits roll for Cineworld, what next for cinema and advertisers?

14 October 2020

  Cineworld’s decision to close all 128 of its UK cinemas has sent the entertainment industry into a tailspin. With Vue, Odeon and smaller independents all struggling too, what’s next for cinema advertising? The extent of cinema’s struggle over the…

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Tide Bank reaches out to budding entrepreneurs with new TV campaign

09 October 2020

  Tide, the UK’s leading business current account provider, has launched a new TV advertising campaign with Guerillascope. Having devoted itself to helping SMEs successfully navigate choppy waters over the past six months, the challenger bank is now encouraging budding…

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Mental Health Awareness: Progress and Challenges

09 September 2020

  According to the ONS, 69% of adults in the UK have reported feeling somewhat or very worried about the effect COVID is having on their lives. Even pre-pandemic, one in four people were experiencing a problem with their mental…

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Will the Future of Advertising be Localised?

20 August 2020

  From FMCG to fintech, travel to toys: sectors across the board have been left counting the cost of COVID-19. And, though the reopening of shops and borders has reduced some of the most damaging initial effects of lockdown, many…

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Swizzels supports launch of Great British Puds with new campaign

17 July 2020

  Guerillascope are delighted to announce a new multichannel media campaign from Swizzels, the much-loved confectionary giant. The maker of Love Hearts, Squashies and Drumsticks will feature across TV and VOD, social media and radio in support of its highly anticipated Great British Puds…

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New Campaign Brings Woodland Creatures to TV Sets in Support of NHS

07 July 2020

  Guerillascope are delighted to share the launch of a TV campaign in support of The Fearless Fox & Daring Deer, a new children’s picture book by Leicester author Joe Nixon. The book, inspired by true stories of animals taking…

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Latest TV Sponsorship Opportunities

30 June 2020

Here’s a collection of the latest TV Sponsorship opportunities across July-August 2020: Sky Sky Media would like to present a unique opportunity to build a brand’s association with England International Cricket, in the England Home International Cricket 2020 Sponsorship. During…

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Browns Pharmacy Reaches out to Midlanders Via Regional Press

26 June 2020

  Guerillascope is pleased to share a new press advertising campaign from Browns Pharmacy, the midlands’ leading local chemists. The campaign will comprise of front-page spreads in the Birmingham Mail for two weeks as part of efforts to maintain engagement…

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Westminster Group stresses safety first with new TV ad

24 June 2020

  Guerillascope are pleased to reveal the new TV campaign from Westminster Group in support of the company’s specialist range of coronavirus protection products. The 30-second spot, produced by Hotwolf, will air across the likes of Sky News, Eurosport, Dave…

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Martin Kaye Clocks in With New TV Campaign

16 June 2020

  Guerillascope is pleased to share the new TV advertising campaign from Martin Kaye, experts in turning unwanted watches and jewellery into cash. The 30-second television spot, created by Hotwolf, will feature across the likes of Dave, GOLD, Yesterday, Sky…

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No Tent, No Shelter: Support Refugees This Festival Season

10 June 2020

The cancellation of this year’s festival season is expected to have a devastating impact on refugees displaced in Calais. Collective Aid desperately needs your support… Of the many ways COVID-19 has affected lives, a shortage of tents may not be…

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Love Is All We Need

10 June 2020

  Guerillascope are pleased to announce the timely launch of a new TV campaign that promotes the power of peace and love in these challenging times. Unveiled as part of the SafeWorld19 initiative, the ad invites viewers to reflect on…

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Q&A With Paula Miquelis and Stephanie Dickson, Founders of the Conscious Festival

29 May 2020

  Green is the New Black, a lifestyle and media platform that seeks to inspire people to live more consciously, is running the UK’s inaugural Conscious Festival from June 12-14. Crammed full of workshops and webinars with some of the…

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Is a Circular Economy the Solution for Global Recovery?

29 May 2020

  The COVID-19 pandemic has had a tragic effect on people and economies across the globe, revealing just how exposed our current system is to unforeseen dangers. The crisis has challenged us to rethink the mechanisms that drive society as…

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Sustainable Tourism Week: Where Next for Travel Brands?

22 May 2020

Though the coronavirus pandemic is a tragedy of generational significance, it’s important that we try to look for positives as we map a route towards recovery. With the spread of COVID-19 exacerbated by both social and economic factors that underpinned…

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Guerillascope’s Favourite Lockdown Ads

21 May 2020

The Coronavirus pandemic continues to sweep across the globe, with no end in sight. However the spirit of solidarity towards the elderly and vulnerable, and gratitude toward the hardworking NHS workers has united people all across the country. This feeling…

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How Ancient Chinese Medicine can Improve Mental Health at Home

20 May 2020

The emergence of COVID-19 has led to massive change and uncertainty in our lives, which in turn bring about new challenges when it comes to our mental health. In the past decade we have all become familiar with the term…

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SAM Learning Brings Schooling Support to TV Screens

06 May 2020

  SAM Learning, the award-winning provider of online study services, has teamed up with Guerillascope to launch its first TV advertising campaign. The 30-second TV ad, produced by Hotwolf, will begin airing on channels such as E4, Sky Cinema Family,…

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The 10-Point Checklist for new TV Advertisers

29 April 2020

  TV advertising fuels brand growth like no other media; it offers a route to both national fame and regional prominence, enabling business to deploy highly targeted strategies that raise awareness and drive response. With viewing figures currently soaring and…

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Marketing during a crisis: four key questions for your business

15 April 2020

With lockdown measures set to be extended, business leaders are faced with a dilemma: how, and to what extent, should they market their brands during the coronavirus crisis? By now you will have seen arguments for reducing, maintaining and increasing…

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Working From Home: 3 Ways to Improve Mood and Productivity

08 April 2020

As flexible and dynamic working have become popular in recent years, it’s likely many people have worked from home before. However, operating in this way for a sustained period of time is a whole new world for the majority of…

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Leicester City Council Tackles Knife Crime in new Campaign

01 April 2020

Guerillascope is thrilled to announce the launch of a new social media campaign in conjunction with Leicester City Council as part of efforts to eliminate knife crime. Underpinned by the message that you do not get a second chance to…

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Lockdown Diaries #1

30 March 2020

Our thoughts are with everybody who has been affected by the coronavirus outbreak. Together, let’s help minimise its impact by staying at home and lessening the burden on our wonderful health service. So, here we are, a new, ever-developing reality…

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5 ways we can all be less wasteful

18 March 2020

  With the population rising, humanity is using more natural resources than ever before – and very soon these resources will run out. This is why it is more important than ever to think about what we consume, how we…

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Feminism and Advertising: How do we Avoid the Pitfalls?

09 March 2020

  In a ‘woke’ obsessed world where words like ‘you’re cancelled’ are on the tip of everyone’s tongues, a brand is as much about what it stands for as what it does. Getting behind a cause is now a great…

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Guerillascope Voted UK’s Best Place to Work by Campaign

05 March 2020

Guerillascope is delighted to announce that we have been voted the best place to work in the UK advertising, marketing and media industries by Campaign. Having secured second spot in 2019’s rankings, we’ve gone one better this year, taking first…

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Words are Power: Why we Need to Talk More

06 February 2020

We spend eight hours a day with our colleagues; for many of us, that’s more time than we get with family and friends. And yet, though admirable strides have been made in destigmatising conversation around mental health, lots of people…

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Amazon Advertising: Can Your Brand Afford to Ignore it?

29 January 2020

We’re all aware of just how powerful a beast Amazon has grown into; one only needs to peer down a High Street to recognise the profound impact it has had on our way of life. According to research from Mintel,…

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Watchfinder Launches TV Sponsorship Campaign on TCM

20 January 2020

Watchfinder, the pre-owned luxury watch specialist, has announced a new TV sponsorship campaign with Guerillascope. A variety of contextually-relevant 10-seconds idents will air before, during and after a range of films on TCM, including Ocean’s Eleven, Dirty Harry, Carrie and…

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New Year Sponsorship Opportunities

31 December 2019

A round-up of the latest TV sponsorship opportunities… Sky Sky Media and Food Network are offering a cross-platform Food Network Sponsorship, allowing advertisers into the home of all thing’s food. With 6 million food loving adults a month that spend…

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Looking Back on 2019… and Ahead to 2020

30 December 2019

In a year dominated by Brexit and yet another General Election, it’s safe to say that 2019 will stick long in the memory. This is especially true for Guerillascope, but for very different reasons. To begin with, we’ve welcomed some…

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ABTA’s 5 Travel Trends of 2020

28 November 2019

It’s been a year dominated by Brexit, Thomas Cook and another General Election. Yet despite the drama and uncertainty that has inevitably ensued, travel is still a spending priority for most of us as we approach 2020.  With 70% of…

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5 Things we can all do to Improve Workplace Wellness

27 November 2019

Guerillascope recently attended NABS’ first ever Wellfest, a new workplace wellness conference designed specifically for the advertising and media industry. The day kicked off with a panel discussion titled ‘Bringing Your Whole-Self to Work’, with experts exploring some of the…

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3 Highlights from MADfest 2019

26 November 2019

One overarching theme: dare to be different. Two days and a host of illuminating talks from experts in the advertising industry. Here’s three of our highlights from MADfest 2019. Marketing transformation with Skyscanner One highlight was the story of Skyscanner’s…

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Guerillascope Becomes a Carbon Neutral Organisation

19 November 2019

We’re delighted to announce that Guerillascope is now a carbon neutral organisation. Working with Carbon Footprint, we’ve committed to offsetting our carbon emissions over the past year by planting trees in close proximity to schools across London. Part of our…

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Guerillascope’s CEO on Panel at Channel 4’s Diversity in Advertising Event

12 November 2019

Guerillascope’s co-founder and CEO, David Yorath, joined an esteemed panel at Channel 4’s Diversity in Advertising event to discuss what needs to be done by the industry to drive greater representation. Chaired by Maria St Louis and featuring a keynote…

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Sponsorship Opportunities

31 October 2019

Here’s our round-up of the latest sponsorship opportunities! Sky Sky Media and Channel 5 are offering a cross-platform Christmas Movies on 5 sponsorship, with a mix of action, drama and festive favourites old and new. This is an excellent opportunity…

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12 Adverts That Will Give you the Creeps This Halloween

30 October 2019

Halloween grants advertisers license to push the boundaries of what constitutes ‘comfortable’ viewing. It’s an occasion to revel in the darker side, so without further ado, let’s celebrate (or denounce) twelve adverts that scare, unsettle and mesmerise. Baby Laugh-a-Lot Everything…

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Guerillascope Sponsors the ITT President’s Dinner

28 October 2019

  We’re thrilled to announce that Guerillascope will be a proud sponsor of the 63rd ITT President’s Dinner, the most prestigious social event in the travel sector calendar. Bringing together leading figures from the world of travel, the event –…

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Vintage Cash Cow Launches First TV Advertising Campaign

22 October 2019

Vintage Cash Cow, the online marketplace where customers can buy and sell vintage goods, has tasked Guerillascope with the development and execution of a new TV advertising campaign. The regionalised strategy encompasses airtime on Channel 4 North, ITV’s Yorkshire and…

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PeoplePerHour Looks to Grow Community with New Media Campaign

22 October 2019

PeoplePerHour, the nation’s go-to online platform for small businesses looking to connect with freelancers, has launched a new cross-media campaign with Guerillascope. Tasked with increasing the company’s visibility and business sign-ups, the strategy developed by the Guerillascope team will capitalise…

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At What Point Should your Business Consider TV Advertising?

21 October 2019

As society becomes more digital, business owners and marketing managers could be forgiven for thinking all the opportunities for growth are now online. Thinkbox joined us at Guerilla HQ recently to explain how this train of thought is actually damaging…

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TV Sponsorship Opportunities

25 September 2019

Winter is coming, and with it a whole host of seasonal TV sponsorship opportunities! TV sponsorship allows brands to associate themselves with a viewer’s favourite programming, channel or genre. It provides a chance to raise awareness with contextually-relevant messaging that…

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The League Against Cruel Sports Launches New Media Campaign

24 September 2019

Guerillascope is thrilled to announce the launch of a new multichannel media campaign from the League Against Cruel Sports, the charity on the frontline of the fight to protect wildlife from blood sports and hunting with dogs. Leveraging audience insights…

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Takeaways from ‘Destination Effectiveness: Travel Brands on TV’

19 September 2019

Demand for holidays continues to rise despite the uncertainty around Brexit, a packed-out audience at the Ham Yard Hotel was told during the latest Thinkbox event, ‘Destination effectiveness: travel brands on TV’. The rise of solo travelling Danielle Rowson, director…

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Tide Means Business With Launch of First TV Campaign

16 August 2019

Tide, the fintech challenger taking on business banking, has teamed up with agency partner Guerillascope to run its first ever TV advertising campaign. A long-term approach Following the soft launch on Sky AdSmart this week, the mobile-first business banking platform…

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My First Few Weeks Working at Guerillascope

12 August 2019

With my year of travelling complete, I was determined to find a job that I could enjoy and look forward to on a Monday morning. Finding Guerillascope online, it seemed like the perfect fit, and I was delighted to be…

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10 Interesting Facts About TV Advertising

29 July 2019

Here are ten facts that shine a light on the weird, wonderful and occasionally tragic world of TV advertising; a world you’re not shown on your television screens… 1. Let’s kick off with a cool little fact about ice cubes….

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How Out of Home Advertising Fuels Other Media

26 July 2019

Something that perhaps isn’t touched open so often is how much of a team player OOH advertising is. Here, we look at the ways outdoor ads complement and drive the performance of other medias. Social Social media and out of…

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Newmarket Holidays Ups the Ante with Latest Media Burst

05 July 2019

Newmarket Holidays has upped the ante with a new burst of media activity that brings TV advertising into the brand’s marketing mix for the first time. The latest campaign – planned in partnership with Guerillascope – builds on the award-winning…

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Why It’s Time to Add Podcasts to Your Advertising Mix

12 June 2019

Go out for a drink with your pals on a Friday night and it’s likely that one of you will start talking about the latest podcast obsession. Indeed, according to Ofcom, 6 million Brits now download a podcast every week,…

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Norwegian Cruise Line Marks ‘Free at Sea’ Programme Expansion with New Media Campaign

07 May 2019

Norwegian Cruise Line (NCL), the innovator in global cruise travel, has appointed Guerillascope as its new media agency partner. Tasked with launching the expansion of the brand’s ‘Free at Sea’ programme to consumers in the UK and Ireland, a tactical…

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We Need to Talk About Capitalism and Climate Change

07 May 2019

Climate change has finally risen to the top of the national news agenda. This is long overdue; but it also sharpens the focus on an awkward question: is a Capitalist society conducive to the long-term health of our planet? This…

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Tide Takes to the Airwaves with First Radio Campaign

26 April 2019

Tide, the emerging leader in SME challenger banking, has appointed Guerillascope as its new media agency partner. Tasked with planning and executing a nationwide radio advertising campaign, Guerillascope has secured an extensive number of spots on LBC, Kisstory, Absolute and Radio X….

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Why We Must Always Challenge Conventional Wisdom

26 April 2019

Conventional wisdom is to innovation what rain is to a barbecue. It nullifies creativity and distrusts new ideas. It’s built on old beliefs that may not be as relevant as they once were. It constructs stereotypes that, in turn, invite…

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A happy knack for offering something a little different

10 April 2019

Any agency will tell you that who they are and what they do makes them different to others. In Guerillascope’s case, it’s all about happiness. Human-first culture As you may already know, Guerillascope was recently voted the second-best place to…

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Guerillascope Wins Campaign’s Best Places To Work

12 March 2019

  Guerillascope has been selected as a winner of Campaign’s Best Places to Work in 2019, ranking second out of the UK advertising industry’s top 50 companies. David Yorath, our CEO and founder, joined Managing Director, Katy Sharpe to celebrate…

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International Women’s Day: The Gender Equality Struggle Continues

08 March 2019

International Women’s Day is an opportunity to celebrate the achievements, courage and independence of women all across the world. We should be proud of the progress made over the last 100 years. Yet it’s also a timely reminder that progress…

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FENSA Sets Standard with New Media Campaign

28 February 2019

Guerillascope has been appointed as the new media agency partner of FENSA, the UK’s leading certification scheme for replacement windows and doors. Working closely with the company alongside brand strategy and communications agency CMDi, the Guerillascope team has developed a…

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The New Age of Solo Travelling

21 February 2019

Britain is going it alone – and in more ways than one. According to a recent Saga survey, 32% of people said they had been on a solo holiday or were planning to do so in the next two years….

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Why TV Advertising Is Vital For Online Businesses

15 February 2019

In an increasingly virtual business environment, what role does TV advertising play in driving demand for online businesses? A key one, according to research presented to an audience of companies new to TV by Matt Hill at Thinkbox. “There’s something…

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What Consumers Want From Your Brand

05 February 2019

Caught between the desire to align with businesses that stand for values they believe in and the need for convenience and affordability, consumers often stick with what they know. In other words, they head over to established ‘titan’ brands like…

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Brexit: What Happens Now?

16 January 2019

The most pressing concern is the increased possibility of a no-deal Brexit. But we’re not ones for doom-mongery. Parliament – and perhaps ultimately, the UK public – has the power to ensure this does not happen. MPs must act with…

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Introducing a new Look for Guerillascope

14 January 2019

Guerillascope has teamed up with Collective London to develop a new visual identity that encapsulates who we are and what we do as a full-service media agency – we’d love to know what you think. As the nerve centre of…

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Guerillascope’s 2018: A Year of Growing Brands

04 January 2019

A key goal for 2018 was to build on last year’s expansion into a full-service advertising agency. The Guerillascope team embraced this challenge and thrived, growing brands such as Amigo Loans, Watchfinder and Teletext Holidays with tactical campaigns spanning across…

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Newmarket Holidays Appoints Guerillascope as New Media Agency Partner

20 December 2018

Tasked with steering the company’s digitally focused marketing strategy, Guerillascope will be driving the launch of Newmarket’s new and improved website. With the optimisation of return on investment key, the team will harness meticulously developed audience profiling to accurately position…

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Introducing MoreScope, the New Press Advertising Specialist

04 January 2019

Guerillascope is delighted to announce the unveiling of new press advertising specialist, MoreScope. Established by Sales Director, Sarah Chappell, in partnership with founder and CEO, David Yorath, the in-house agency’s goal is to give brands more scope across paper and…

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Target Darts Aims for Bullseye with New Media Campaign

07 January 2019

Target Darts is launching a new media campaign with Guerillascope across several countries. The strategy – devised to expand the company’s customer-base and online visibility over the Christmas period – will span TV, social media and VOD. Television spots are…

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TV Advertising Costs

01 November 2020

  Did you know that, on average, it costs just £6 to reach 1,000 viewers with a 30-second TV advert? This works out to around 0.6p per potential customer. Crazy, right? Airtime is typically traded on a Cost Per Thousand…

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Katy Sharpe Inducted into Media Week 30 Under 30

07 January 2019

We’re thrilled to announce that Guerillascope’s very own Katy Sharpe has been inducted into the Media Week 30 Under 30 for 2018! The award – which showcases the media industry’s next generation of stars – is testament to the giant…

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5 Reasons Why BVOD is Worth the Investment

14 November 2018

We’ve had a few clients tell us that Broadcaster Video-on-Demand (BVOD) is not a viable option for them because of costs. We understand this; yet at the same time, it’s important to acknowledge that whilst the Cost Per Thousand (CPT)…

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Guerillascope Becomes a Living Wage Employer

07 January 2019

Guerillascope has joined over 4,300 UK businesses as a voluntary Living Wage Employer. The initiative, led by the Living Wage Foundation, campaigns for businesses to pay the Real Living Wage, which unlike the Minimum Wage and National Living is based…

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Mainline Menswear Sharpens its Look with TV Campaign

14 November 2018

Mainline Menswear, the online designer clothing retailer, is to unveil its first TV advertising campaign with Guerillascope. Poised to air throughout November, the campaign will feature on a channel mix that includes E4, Dave, Sky Sports and Sky Sports News,…

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5 reasons why brands love digital out-of-home

07 January 2019

Digital out-of-home advertising has evolved into a key component of modern media planning. Propelled by both a reduction in the costs of sites and screens, and the ever-increasing ease with which campaigns can be planned and bought, its move into…

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Media Agency or In-House Team? 3 Key Considerations

07 January 2019

Not sure whether an agency or in-house team would be best suited for handling your brand’s media planning and buying? Here are three things you should consider when plotting your next move. Costs If you’re in a position to be…

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5 Media Myths it’s Time to Shelve

07 January 2019

Work in marketing? Then you’ll be all too familiar with the often bewildering task of separating fact from myth when it comes to making the right decisions for your brand… To make things easier for you, we’ve wrung every last…

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Watchfinder Targets Sports Fans with New TV Sponsorship Package

04 January 2019

Watchfinder – the UK’s leading retailer of pre-owned watches and one of Britain’s 100 fastest-growing companies in terms of profit – has launched a new TV sponsorship campaign on Sky Sports News. Scheduled to run in and around the enduringly…

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We’ve Joined Forces with Out-of-Home Specialist OOH Yes

14 January 2019

Guerillascope are delighted to announce a media partnership with OOH Yes, the newly established out-of-home planning specialist. With digital out-of-home (DOOH) now one of the fastest growing mediums globally – and with estimates suggesting a 40% growth in the number…

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10 Feel-Good TV Adverts

14 January 2019

Honda – The Impossible Dream Ever felt restricted by self-doubt? Limited by fear and uncertainty? With ‘The Impossible Dream’, Honda had a mission: compel viewers to pursue their dreams. Be brave, and don’t accept defeat. Emerging from his caravan with…

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5 Reasons Why Press Advertising Should Be in Your Media Mix

04 January 2019

  Digitisation is everywhere. Smart phones are getting smarter and half our waking day is spent looking at one screen or another. Against this backdrop, print media has the arduous task of staying relevant. In January of next year, even…

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Our Evolution into a Full-Service Media Agency

14 January 2019

According to the IPA, the average UK adult is now consuming 7 hours 56 minutes of media a day, with a multitude of channels vying for our attention at any given time. This presents a challenge to both brands and…

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Having No Long-Term Advertising Strategy Sells Brands Short

04 January 2019

Businesses of all shapes and sizes are in overdrive. Trying to find a space for themselves in ultra-competitive markets, the digitisation of every aspect of our lives has created both new opportunities, and new pressures. Concurrently, consumers are becoming increasingly…

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Drover puts Pedal to the Metal with TV Campaign

07 January 2019

Drover, the car subscription service that’s shaking up the automotive market, has launched a new TV campaign with Guerillascope. Devised to reach professionals, millennials and car enthusiasts, the targeted strategy will see the brand feature across ITV Breakfast, Channel 4…

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ITT Conference 2018: Old Friends, Great Brands and New Insights

07 January 2019

Guerillascope’s travel and tourism team recently had the pleasure of spending a week in the company of a host of great brands at this year’s ITT Conference in Sicily. Looking to solidify Guerillascope’s profile and reputation within the sector, our…

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Nextbase Returns with New TV Sponsorship Campaign

07 January 2019

Nextbase, the UK’s leading retailer of in-car dash-cams, is the new sponsor of daytime on National Geographic. Negotiated by Guerillascope, the three-month package grants the company exclusive access to over 900 hours of content between 8am and 6pm every day;…

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Teletext Holidays Jets in With New TV Sponsorship

07 January 2019

Teletext Holidays is the proud new sponsor of Turner Classic Movies. The home of late holiday deals has agreed a one-month residency across May and June that will contextually align its brand with the channel’s much-loved daytime programming. Planned and…

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From Zero to Hero: The Value of Free TV Spots

07 January 2019

The word ‘zero’ often carries negative connotations. The absence of quantity; the lowest point or degree; complete nothingness. It’s a word that we believe gets a raw deal – especially when considering the value of the zero-rated free TV spot…

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Christmas: Tis the Season to be On Air

14 January 2019

We need to talk about Christmas. Yes, you’ve already heard every Christmas song at least three times, burst a blood vessel lugging that 7ft tree back home, and resigned yourself to the fact that Margaret in the accounts team is…

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TV Advertising: The Credible, Safe & Brand-Defining Option

07 January 2019

TV advertising is still mistakenly seen by some as an expensive, wasteful medium – and a dying one, at that. Misconceptions abound, but as Google smoulders in the embers of the recent misplaced ads fiasco, it’s important that we debunk…

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TV Sponsorship Helps Drive Long-Term Growth for Brands

14 January 2019

TV sponsorship has long been regarded as a potent tool for advertisers seeking to increase their visibility. Yet, historically, it’s also been seen as the preserve of bigger brands wielding bigger budgets. It’s time to expose this train of thought…

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Google and Brand Safety: the Clock’s Ticking.

07 January 2019

It’s been a chastening couple of weeks for Google and YouTube, as more and more brands announce the pulling of online video budgets from the beleaguered tech giant’s video platform. Why it’s all gone wrong Google has come under ferocious…

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Lycamobile Returns to Homes with new Media Campaign

31 October 2018

Lycamobile, the world’s biggest mobile virtual network operator (MVNO), is returning to household screens with an extensive media campaign across the UK and Ireland. Developed by Guerillascope, the campaign launched on Saturday 3rd November during the latest episode of the…

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Remapping The Customer Purchase Journey

14 January 2019

For over a century, the conventional wisdom within marketing has been that, when it comes to mapping the customer purchase journey, there’s nothing better than a figurative funnel. However, like with every other aspect of our lives, the internet has…

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Brexit Means Brexit… And Opportunity

14 January 2019

The aftershocks of the UK’s Brexit vote continue to linger like a Donald Trump handshake. Its looming presence has spread uncertainty and polarized an already polarized nation. It’s prompted a heightened sense of caution amongst established market players; the likes…

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8 Great Ads To Inspire on International Women’s Day

07 January 2019

Science suggests that women have higher average IQs than men, greater sensory awareness and better immune systems. Pain thresholds, multitasking and memory spans? We don’t need controlled experiments to conclude that males typically come out second best on all three. In…

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Our Thoughts on Brexit

14 January 2019

As the UK tries to come to terms with the enormity of what transpired in last week’s EU referendum, a palpable air of anxiety hangs over a society now in limbo. What happens next? Have we done the right thing?…

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Channel 4’s Diversity Award Exposes a Sad Truth

14 January 2019

Channel 4’s inaugural Diversity in Advertising Award is a welcomed and commendable stand against the advertising industry’s failure in representing people from minority groups. Yet, once again, it’s one light flickering alone in a sea of inaction. 2016 saw us…

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Travel Brands are Stuck in ‘Efficiency Traps’

04 January 2019

Guerillascope’s travel and tourism team recently had the pleasure of being at ABTA’s annual Travel Convention. Sunny Seville was the destination; strengthening our industry expertise the mission. Our busy three-day schedule included catch-ups with old friends, networking with new friends,…

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The UK FinTech Market: A Land of Opportunity

14 January 2019

The UK stands at the forefront of Europe’s thriving FinTech scene, with London its undisputed hub. Already a centre of excellence in financial services and technology, London’s status as a FinTech trailblazer will surprise few. Yet it’s also the flexible…

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The Social Cost of Travel Marketing?

04 January 2019

It’s a question many marketers in the travel industry are asking: should advertisers take budget away from ‘traditional’ media channels and reallocate it to social media? The importance of being social For many of us – particularly young adults –…

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10 Romantic TV Adverts for Valentine’s Day

07 January 2019

It’s Valentine’s Day, which means you’re either charming your loved one with chocolates, flowers and cards, ruefully dismissing it as a nonsense day conceived by brands to shift units of chocolates, flowers and cards, or fumbling through the space in…

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Achieving Clarity Through Mindful Media Planning

14 January 2019

The 21st century has thrown up a blend of distinctly modern stresses and distractions. The old concerns: family, work, relationships and money –  they all remain. Yet, in a digitalised age of social media, fake news and geo-political upheaval, angst…

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TV and Out-Of-Home Advertising: Better Together

20 December 2018

Brand awareness can be significantly widened by integration. The main advantage of TV advertising is that not only does it create a sense of prestige and scale for the brand, but it also evokes authenticity and trust. Moreover, the use…

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Teletext Holidays Takes Flight with new TV Campaign

07 January 2019

Teletext Holidays, the home of great value all inclusive, last minute and exclusive holiday deals, has launched a new TV advertising campaign with Guerillascope. Scheduled to air from Boxing Day, the 30-, 20- and 10-second spots will span an extensive channel mix…

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TV Advertising is the Apex Profit Generator

07 January 2019

TV advertising represents the safest long-term media investment for brands, with a focus on profit, both long-term and short-term measurement, and a strategy optimized for brand growth all key to responsibly maximizing ROI; according to a new study from Thinkbox,…

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A Dashing Duo: TV and Online Businesses

04 January 2019

Online businesses are now the heaviest investors in TV advertising, according to the latest research presented by Thinkbox at its event, Clickedy boom: why online brands love TV. A host of experts converged to share and discuss the reasons behind…

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Remapping the Children’s TV Landscape

07 January 2019

With live children’s TV viewing figures falling as kids turn to laptops, iPads and smartphones, the media landscape we once knew is transforming before our eyes. So, what does this mean for broadcasters, agencies and, most importantly, advertisers? The shift…

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Should the TV Industry be Worried About Netflix?

04 January 2019

British TV content is a big deal these days. Just ask Netflix and Amazon, with new reports revealing how the two giants of the subscription video-on-demand world spent a combined total of £150 million on UK productions last year. Whilst…

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The Media Planning Blueprint for a Profitable Christmas

04 January 2019

It’s that time of the year again when, with winter’s slow approach ushering in shorter days and chilly nights, attention shifts towards the Christmas media strategy. For brands, seasonal media planning should now begin in earnest. According to the Financial…

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Mapping the Perfect Travel Marketing Campaign

04 January 2019

Brands jostling for space within the travel and tourism industry face new and ever-evolving challenges. Navigating seasonally-charged markets, the need for a media strategy that incisively cuts through the noise is more acute than ever. If you’re a marketing manager…

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3 Reasons Why Promising Brands Fail

04 January 2019

Worried about the possibility of your brand flatlining? Here are three reasons why you might find yourself grappling with such a threat.  Your product or service needs work We know time is of the essence, and yes, holding out for…

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Long-Term Branding Improves Short-Term Sales

04 January 2019

Binet and Field, the torchbearers of marketing effectiveness, have shared new research on the importance of context in an ecosystem where collaboration is also key. Addressing delegates at this year’s EFF Week conference, the respected duo behind The Long and the…

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