TV Advertising Blog

Guerilla Blog


ITV has raised eyebrows by doing away with late penalty charges for April and May, but is it time to bring the curtain down on Advanced Booking deadlines once and for all?
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Fresh off the back of a 2017 campaign in which its TV advertising drove a 31% increase in sales, Calypso has teamed up with Guerillascope once again to launch a new 3-part campaign.
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TaxAssist Accountants, the accountancy service that specialises in supporting small business owners and the self-employed, has launched its first TV campaign with Guerillascope.
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Planned and executed by Guerillascope, the 30-second spots will run across March and April on channels including More4, E4, Sky News and the BT Sports network.
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With live TV viewing figures falling as kids turn to laptops, iPads and smartphones, the media landscape we once knew is transforming before our eyes.
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