When Guerillascope set up shop back in 2001, TV advertising was seen as the thing big brands with hefty budgets did. Fast-forward 22 years, and the picture is quite different. By demonstrating how individual TV spots could drive response…
Lopay, the payment app designed to help businesses get more out of their transactions, has launched its first ever TV advertising campaign with Guerillascope. Featuring across a broad range of channels throughout March and April as part of…
L’Occitane has launched a new multi-channel branding campaign in time for the festive season. In preparation for Christmas, the creative made by Bladesman is aptly named, ‘What is a Gift’. The 30 second ad highlights issues such as respecting…
Netflix has taken a giant step forward toward introducing ad-tiered packages by making its viewing data public via BARB. As reported in Campaign, BARB will begin sharing the monthly reach and share of viewing for both streaming platforms and broadcaster…
The Tennessee based luxury home exchange service launched its first UK campaign with Guerillascope back in June. Following the success of the campaign, the brand has continued TV activity throughout August, September and October. The 30 second ad, produced…
The 30-second ad, created by Space City, channels editing skills and dance moves that would look right at home on TikTok to showcase the brand’s range of boys and girls occasion wear. Its mood is suitably upbeat, with Roco…
The UK advertising industry is expected to grow by 9.3% in 2022 despite inflation and the cost-of-living crisis, according to GroupM’s latest Mid-Year Advertising Forecast. With household costs set to escalate by 7.8% this year – the highest inflation…
Shade Station is bringing in the summer with the unveiling of its new TV campaign. The official stockists of designer sunglasses, watches, and prescription glasses, has teamed up with Guerillascope to promote the popular Carrera Sunglasses. With summer roaring…
To some, TV is now a relic. It’s had its day, and they’ll be damned if they’re going to sully a pitch with such basic, “traditional” media. This is the era of the mobile-first, digitally native consumer, after all. Perhaps…
MrQ, the popular online casino, has unveiled a new TV and radio sponsorship campaign with Guerillascope as part of a concerted bid to increase brand reach. The home of much-loved slot and bingo games such as Starburst, Bonanza and…