You’d be forgiven for thinking that we’re all victims of a hidden camera ruse at the moment. On top of a cost of living crisis, rising inflation and war, we’ve now added more political turmoil and a drop in the…
The RFU, the governing body for rugby union in England, is set to launch a new out-of-home campaign in the build up to the Rugby World Cup 2021. The tournament, which had to be postponed due to Covid, is taking…
Netflix has taken a giant step forward toward introducing ad-tiered packages by making its viewing data public via BARB. As reported in Campaign, BARB will begin sharing the monthly reach and share of viewing for both streaming platforms and broadcaster…
The Tennessee based luxury home exchange service launched its first UK campaign with Guerillascope back in June. Following the success of the campaign, the brand has continued TV activity throughout August, September and October. The 30 second ad, produced…
NFTs (Non-Fungible Tokens) are everywhere. They’re so popular, in fact, that there are now more of them than websites on the internet in 2010; it’s expected that they’ll soon outnumber webpages. Yep, webpages. Let that sink in for a…
It’s a been a funny year for the UK advertising industry so far. The cost-of-living crisis, war in Ukraine, and political upheaval have sowed plenty of uncertainty. Yet, ad spend remains buoyant, with brands learning the lessons from previous…
If there’s one thing we’ve learned from 2008’s financial crash and the coronavirus pandemic, it’s this: businesses that hold their nerve as others falter will bounce back quicker. Confronted by a recession and cost-of-living crisis, it’s understandable that companies…
The UK advertising industry is expected to grow by 9.3% in 2022 despite inflation and the cost-of-living crisis, according to GroupM’s latest Mid-Year Advertising Forecast. With household costs set to escalate by 7.8% this year – the highest inflation…
Every marketer is now aware of the term “greenwashing”. Brands of all sizes are being called out on it, consumers are becoming privier to it, and governing bodies are strengthening legislature around it. In short, if your business is…
It’s been billed as the “new internet” and advertising’s next frontier; but what exactly is the metaverse, and why should brands take notice? Strap yourself in, as we unravel the mysteries of this brave new world. What is the…