Why TV Advertising Is Vital For Online Businesses

In an increasingly virtual business environment, what role does TV advertising play in driving demand for online businesses? A key one, according to research presented to an audience of companies new to TV by Matt Hill at Thinkbox. “There’s something…

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What Consumers Want From Your Brand

Caught between the desire to align with businesses that stand for values they believe in and the need for convenience and value-for-money, consumers often stick with what they know. In other words, they head over to established ‘titan’ brands like…

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Brexit: What Happens Now?

The most pressing concern is the increased possibility of a no-deal Brexit. But we’re not ones for doom-mongery. Parliament – and perhaps ultimately, the UK public – has the power to ensure this does not happen. MPs must act with…

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Introducing a new Look for Guerillascope

Guerillascope has teamed up with Collective London to develop a new visual identity that encapsulates who we are and what we do as a full-service media agency – we’d love to know what you think. As the nerve centre of…

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Guerillascope’s 2018: A Year of Growing Brands

A key goal for 2018 was to build on last year’s expansion into a full-service advertising agency. The Guerillascope team embraced this challenge and thrived, growing brands such as Amigo Loans, Watchfinder and Teletext Holidays with tactical campaigns spanning across…

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Newmarket Holidays Appoints Guerillascope as New Media Agency Partner

Tasked with steering the company’s digitally focused marketing strategy, Guerillascope will be driving the launch of Newmarket’s new and improved website. With the optimisation of return on investment key, the team will harness meticulously developed audience profiling to accurately position…

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Introducing MoreScope, the New Press Advertising Specialist

Guerillascope is delighted to announce the unveiling of new press advertising specialist, MoreScope. Established by Sales Director, Sarah Chappell, in partnership with founder and CEO, David Yorath, the in-house agency’s goal is to give brands more scope across paper and…

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Target Darts Aims for Bullseye with New Media Campaign

Target Darts is launching a new media campaign with Guerillascope across several countries. The strategy – devised to expand the company’s customer-base and online visibility over the Christmas period – will span TV, social media and VOD. Television spots are…

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TV Advertising Costs: The Factors

TV is generally less costly than it used to be due to the explosion in the number of channels available to viewers. Armed with over 300 portals to niche interest groups and demographics, television advertisers can now target audiences with…

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Katy Sharpe Inducted into Media Week 30 Under 30

We’re thrilled to announce that Guerillascope’s very own Katy Sharpe has been inducted into the Media Week 30 Under 30 for 2018! The award – which showcases the media industry’s next generation of stars – is testament to the giant…

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