The TV landscape is ever-evolving; yet one thing remains the same: when it comes to our ability to recall advertisements, what’s seen in the living room stays in the living room. That’s according to a new study by Tapestry…
Old habits, as the oft-used proverb goes, die pretty hard. Never was this truer than with advertising’s obsession with audience demographics. In the past – specifically, when live TV and radio reigned supreme – it was the done thing…
When Guerillascope set up shop back in 2001, TV advertising was seen as the thing big brands with hefty budgets did. Fast-forward 22 years, and the picture is quite different. By demonstrating how individual TV spots could drive response…
Let’s face it: every brand and its office dog is plowing the digital fields these days. It’s the done thing in 2023; get some catchy assets drawn up, feed them into an ad server, and watch the clicks come…
To quote a little-known musician from the other side of the Atlantic, “the times, they are a-changin.’” A world in constant flux has left many people feeling unmoored and thirsty for an almighty shake-up. The old ways, they say,…
New research by VIOOH has revealed that nearly a third of brands plan to increase their programmatic DOOH spend in the next 18 months. The State of the Nation report – based on a survey of 1,200 advertisers and…
The latest Media Nations report from Ofcom has landed – and it makes for essential reading if you’re an advertiser or media planning agency. Here’s our rundown of all the key findings. TV viewing declines, but BVOD helps broadcasters…
Barbenheimer has taken the world by storm. Indeed, it’s been impossible over the past few weeks to go online or walk down the street without coming across explosions of hot pink or a fedora. A timely show of strength Hollywood…
New research conducted by The Guardian has found that a litany of crises have led people to retreat from the world and seek happiness in life’s little moments. With the pandemic, war in Ukraine, cost of living crisis, climate…
Hark! Guerillascope HQ is abuzz with excitement after being shortlisted for a trio of categories at Thinkbox’s prestigious annual awards bonanza. Our work over the past year with Chip, the investments and savings app, has seen us nominated for…