Targeted TV Advertising

Targeted TV Advertising

When it comes to launching a TV advertising campaign, it’s important to ensure that the people watching your TV ad are of direct relevance to your product or service.  We specialise in targeted TV advertising strategies that reach highly specific audiences at low TV advertising costs. To learn more about the targeted TV advertising platforms available to your business please call us on 0800 357 675, or why not complete our TV planning form to realise your own television objectives.
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Sky Adsmart

Simply put, Sky Adsmart is the biggest development to hit TV advertising for years. Never before have advertisers had the capacity to reach such specific target audiences, with 32 regions and metropolitan areas available to businesses and over 90 mosaic audience profiles accessible for even greater granularity. Learn more

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ITV

The ITV regional TV framework consists of 13 advertising macro-regions. As a network ITV reaches 26.1million homes, 98% of UK adults, 98% of 16-34s and 98% of children aged 4-15. Each region can be bought individually, allowing TV advertisers to target specific local markets. Learn more

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Channel 4

Channel 4’s regional TV network is divided into 6 macro-regions of larger geographical areas, which means less specificity but potentially greater individual reach. The network is typically popular amongst the highly sought-after 16-34 audience demographic. Learn more

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Channel 5

Channel 5 offers a small network of four TV advertising regions, with the Part Network spanning over half of the UK population. Channel 5 generates a high proportion of of both male and female TV viewers within the C2DE socio-demographic audience group. Learn more

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Video On-Demand

VOD allows advertisers to reach TV viewers anywhere and at any time. Platforms such as ITV Player, Sky Go, 4OD, Demand 5 and Youtube all broadcast video on-demand content that is accessible via connected TVs, desktops, laptops, tablets and smartphones, all of which can add incremental reach to a core campaign. Learn more