Back in October 2012 Guerillascope did something unprecedented in the UK TV advertising industry: We, as a TV agency, began running a continuous TV advertising campaign. Driven by an unquenchable ambition to expand and evolve, we realised that, without TV, we lacked the scale, accountability and efficiency required to achieve our goals.
So how has it worked out for us? Driven by our TV campaign, 2014 welcomed 50 new TV advertisers to the Guerillascope family – one every week – which, with just over 40 brands joining our ranks in 2013, marks a 17% year-on-year uplift. Having launched 21 TV newcomers in 2012, the Guerillascope roster has expanded by a whopping 62% since the onset of our TV advertising activity. In total, Guerillascope’s targeted TV advertising
campaign has reached over 50% of the UK population to date.
The indisputable power of TV advertising as both a direct response mechanism and cultivator of brand recognition last year led us to significantly reduce our Pay Per Click marketing budget; a move driven by the increasing costliness of clicks, which may now set online marketers back by upwards of £30.00! We believe there is far greater value in TV, which is why, with a larger budget than ever before, we’ve set our sights on a whole new level of success – and we can do the same for you.
To learn more about Guerillascope’s targeted TV advertising service, or to begin planning your own television campaign, call our TV experts today on 0800 357 675. Alternatively, why not complete our short and painless TV planning form