TV Advertising Blog

Guerilla Blog


TV advertising gives travel brands the opportunity to create and share worlds that absorb TV viewers and remove them from mundane surroundings.
Read more
With over 50% of profits delivered through TV coming after the first year, a change in the way we as an industry frame ‘effectiveness’ is needed.
Read more
With the rules and roles of direct response TV changing, the onus is on agencies and advertisers to make the most of exciting new insights.
Read more
How, despite new technologies altering our media consumption habits, the effectiveness of TV advertising is stronger than ever before.
Read more
The Guerillascope team is often asked how we plan, measure and analyse targeted TV advertising campaigns. This week, all is revealed.
Read more