Guerillascope Nominated for Agency of the Year

Guerillascope is delighted to have been nominated for Advertising Agency of the Year at the Drum Network Awards 2016.

Having secured over 100 new business accounts –  that’s over one every week – since January 2015, the team has been recognised for its dedication to supporting ambitious businesses with tighter budgets - a unique ethos that has seen us open up the market's abundant opportunities to more companies than ever before.

Whereas most of the TV advertising market’s main players scrap over businesses already established on television, Guerillascope has focused on bringing new brands into the fray since its formation. Our unique attention to detail, diligent campaign planning and optimisation, and insistence on treating even the smallest of spenders with the respect and commitment they deserve, distinguishes our business culture as one that cannot be easily replicated.

With essentially half of all TV airtime now free as the result of non-chargeable zero-rated spots (those that attract an audience of less than 10,000 viewers) available on smaller niche channels, the lowering of TV advertising costs by 30% in real terms compared to a decade ago, and optimisation tools that significantly enhance the efficiency of campaign activity, the stage really is set for your business to step into the limelight.

Commenting on the nomination, David Yorath, Guerillascope’s founder and managing director, said: “It’s been a fantastic year and a half for the team, so it’s great to see all of the hard work rewarded with a nomination for Advertising Agency of the Year at the Drum Network Awards. Yet, whilst we’re understandably delighted to be recognised for our unique way of doing things, a lot more work needs to be done to support the hundreds of small and growing businesses that have not yet harnessed the many affordable opportunities available through TV. We look forward to building on our recent success by guiding a lot more brands through to the next level.”