10 Tips for Advertisers New to TV

Launching the first TV advertising campaign is a huge deal for any business. It marks the beginning of a new chapter; the start of a journey towards new and untouched heights. We understand the significance of taking this step, which is why for our latest blog, we’ve asked members of the team to share their tips on getting the most out of your TV advertising activity.  



jay-2013-finalBW
Build a Quality Website.

“It may sound obvious, but before launching your first TV advertising campaign it’s imperative to have a website that, firstly, users can easily navigate, and secondly, reflects what viewers will see in your commercial. Browsers do not want to spend their time trying to find you online, so ensure that you’re prominently positioned in search by utilising keywords relevant to your business; integrating them into content rich with a combination of text, images and video. Ultimately, visitors require a transaction journey that is smoothly paved and clearly sign-posted; do your business justice by investing in a site that makes it easy to find you, and difficult to look elsewhere.” 
Jay - Director


David-2013-finalBW
Be Bold.

“The biggest tip I could give to new TV advertisers who feel their company is ready? Be bold – you have a great product, your business model is firmly in place, and you have a website fit to welcome and enrich new customers. If you’re in a position to invest, then do it – TV has the capacity to completely revolutionise your business for just a couple of thousand pounds. So don’t miss the opportunity, we’re here to guide you through every step of the process.“
David - Founder, MD




Kim TV advertising tip
Ensure Your Business is in a Position to Deal with Increased Demand.

“One of the great things about TV advertising is the instant, measurable impact it has on sales and web traffic. However, this can quickly become a nightmare if your business fails to develop an infrastructure that can accommodate the increase in demand. Make sure that you're well stocked, any call centres are fully-manned, websites are built robustly enough to deal with increased traffic, and any social media accounts are managed diligently. Otherwise you may end up losing – not gaining – customers.”
Kim - Brand Director


Alexa TV advertising tip
Be Sociable.

“Social media strengthens brand visibility online and provides a portal for customers to engage with businesses. For TV advertisers, being sociable is an important aspect of the campaign; it adds depth to brand perceptions, builds trust, and gives viewers the opportunity to engage with content that may influence their purchasing decisions. With 44% of all visits to Facebook now deriving from TV, the relationship between television advertising and social media is one that business new to the market should look to benefit from.”
Alexa - Client Manager



Katy TV Advertising Tip
Test the Waters.

“When launching your first TV advertising campaign, it’s vital that you test the waters. Developing the perfect strategy for your business initially centres on a process of trialling and tweaking different aspects of the plan; trying various channels, times of day, programming and regions of the country is necessary to constructing a campaign that accurately and effectively serves the needs of your brand.”
Katy - Brand Director




Rob's Top TV Tip
Know Your Customers Inside Out.

You may be thinking that this is a given, but knowing who buys your product is essential. Though we perform competitor and sector analysis reports prior to planning the strategy, you’d be surprised to know how many businesses are unsure of who they should be targeting when they approach us. This can make it difficult for our team to plan a campaign targeting the viewers central to the success of your business as accurately as we would like.”
Rob - Planner & Buyer




Amabel TV Advertising Tip
Have Achievable Targets.

“Before planning your targeted TV advertising campaign, it’s important to have a firm grasp of your baseline sales figures and web traffic. This enables you to set achievable goals for your TV advertising campaign, which will in time be delivered by our planning team.”
Amabel - Brand Manager






Pip-Team-Photo
Have a Long-Term Focus.

“Whilst TV advertising pays considerable dividends as a driver of direct response, its full impact can only be measured in the long-term. Often businesses will approach us looking for instant results, which whilst totally achievable, clouds the fact that 50% of all profits attributable to TV advertising come after the first year of activity. My advice to businesses starting out in TV? Have patience, invest regularly over a longer period of time, and build on the results!”
Philippa - Senior Planner & Buyer



Eponine TV Advertising Tip
Invest in Quality Production.

“Many businesses express concern over the perceived expensiveness of creating a TV commercial, yet the reality is that, for just a couple of thousand pounds, advertisers can now develop an effective advert of broadcast quality. Though the growing ability to produce your own ad has opened the market to more businesses than ever before, I'd advise against going down the DIY route if you can – the decision to invest in a good creative is one that will benefit you considerably in the long-term. So don’t risk irreversibly damaging your brand image; with so many professional – and affordable – production services now available, businesses have never had it so good.”
Eponine - Brand Manager


Craig's Top TV Tip
Be Certain of Your Brand.

“You’ve invested in a great TV commercial; a strong plan for your campaign is in place; your website looks fantastic. Then, your company decides that a more impactful brand image is needed to maximise the effect of your marketing activity. That advert you’ve just invested time and money in is now obsolete! It’s so important to have strong and consistent branding already in place prior to advertising on TV, so don’t rush into anything – good things come to those who wait.”
Craig - Commercial Director