Guerillascope Launches New TV Advertising Campaign



Guerillascope is delighted to confirm the launch of its new TV advertising campaign.

Fresh from a 2014 in which Guerillascope brought more new business to the market than any other independent competitor, the London-based targeted TV advertising agency has teamed up with production specialists The Ark to construct a new creative that encapsulates the values and personality of the business, whilst expounding on the power of TV for small and medium-sized enterprises.

Having originally launched its first TV advertising campaign in October 2012, Guerillascope remains the only television agency to practice what it preaches by actually advertising on TV. With over 50% of the UK population having now seen a Guerillascope TV spot at least once, the company sees now as the perfect time to breath fresh life into a brand identity that has become familiar with television viewers across the country. After achieving a 48% year-on-year uplift in business so far in 2015, Guerillascope is in no mood to rest on its laurels.

The belief underpinning the new concept centres on TV’s effectiveness as a source of long-term, sustainable business growth for companies spanning all sizes and sectors. Having witnessed the market’s evolution into a platform perfectly tuned to deliver cost-efficient, targeted campaign strategies over the past decade, Guerillascope is committed to celebrating the value it now represents for any business owner with the ambition and product to invest.

Commenting on the launch, managing director David Yorath, who founded the company alongside Guerillascope Ireland managing director Oliver Durkin and another business partner in 2001, said: "This is an exciting time for Guerillascope. As part of a television market full of opportunity, we want to encourage many more business owners to explore and enjoy the power of TV advertising."