TV Advertising on Sky Sports

The Sky Sports network is a subscription TV package operated by Sky. It is the UK’s most dominant premium sports TV offering, broadcasting the highest profile Premier League, La Liga, Rugby Union and Cricket fixtures on its portfolio of four TV channels, with Sky Sports 1 the most prominent of these. Some of the biggest sporting competitions in the world are broadcast across the network, with different games from the same event aired simultaneously on different channels, as is the case with the UEFA Champions League. Sky Sports News differs from its sister channels, focusing exclusively on the broadcasting of sports news from across the world, with a particular focus on football. Each of Sky Sports’ TV channels are available to buy individually, or as a package. For more information, please give our TV planning and booking team a call on 020 7352 0555.




Sky 401
Virgin Media 511

The grid below highlights the approximate cost to advertise on Sky Sports with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on British Sky Sports are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Good Morning Sports Fans Please enquire
Daytime 0930-1730 Live Super Sunday Please enquire
Early Peak 1730-2000 International One-Day Cricket Please enquire
Late Peak 2000-2300 Live Monday Night Football Please enquire
Night Time 2300-Close US Open Tennis Please enquire