TV Advertising on BT Sport

Launched in 2013, BT Sport is a newcomer to roster of sports TV channels available to viewers in the UK. The BT Sport package comprises of BT Sport 1, BT Sport 2 and ESPN, which together other programming that includes Premier League, UEFA Europa League, FA Cup, Serie A, Bundesliga and La Liga football, as well as Rugby Union, WTA, Ultimate Fighting Championship and World Rally Championship coverage. As of the 2015/2016, BT Sport will also broadcast the UEFA Champions League.




Sky BT Sport 1 - 413
BT Sport 2 - 414
ESPN - 417
Virgin Media BT Sport 1 - 547
BT Sport 2 - 548
ESPN - 529
BT BT Sport 1 - 58
BT Sport 2 - 59
ESPN - 509

The grid below highlights the approximate cost to advertise on BT Sport with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on BT Sport are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

* Price guide does not account for live sport. Costs for live coverage are available upon request.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Life’s A Pitch £5.00 - £10.00
Daytime 0930-1730 Live Premier League £5.00 - £60.00
Early Peak 1730-2000 BT Sports Panel £20.00 - £200.00
Late Peak 2000-2300 Live World Rally Championship £20.00 - £100.00
Night Time 2300-Close NBA Action £5.00 - £30.00