TV Advertising on At The Races

Founded in 2002, At The Races is a British TV channel specialising in the coverage of horse racing from the UK, Ireland, North America, France and (overnight) Australia. It is affiliated with various betting agencies, and its live coverage is shown in betting shops with its target audience consisting almost exclusively of punters and gamblers. Its broadcasts run from 11.00am until late in the evening.




Sky 415
Virgin Media 534

The grid below highlights the approximate cost to advertise on At The Races with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on At The Races are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Raceday preview £5.00
Daytime 0930-1730 Raceday Live £70.00
Early Peak 1730-2000 Stateside £50.00
Late Peak 2000-2300 Stateside £20.00
Night Time 2300-Close Australian Racing £5.00