TV Advertising on Yesterday

Launched in 2002 through the UKTV Network, Yesterday is a British TV channel, originally titled UKTV History. The programming on Yesterday is dedicated to the documentation of events, periods and people from the annals of history, with a blend of exclusively commissioned documentaries such as Hitler’s Bodyguard and Nazi Collaborators mixing with content acquired from terrestrial broadcasters such as Last of the Summer Wine and Coast to provide a varied schedule for viewers.


Yesterday +1


Sky 528
538 +1
Virgin Media 206
207 +1
Freeview 19

The grid below highlights the approximate cost to advertise on Yesterday with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on Yesterday are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Find My Past £80.00
Daytime 0930-1730 Nazi Collaborators £200.00
Early Peak 1730-2000 Coast £350.00
Late Peak 2000-2300 Last of the Summer Wine £500.00
Night Time 2300-Close Shooting the War £80.00