Launched in 2009, Viva is a British music and entertainment TV channel, operating under the MTV Europe Network. Unveiled as a replacement for TMF, the channel employs a similar programming focus to that of its predecessor, with shows such as Scrubs, Catfish: The TV Show and Cribs melding with the regular airing of popular music videos to appeal to a youthful, predominantly teenage audience.




Sky 347
Virgin Media 317
Freeview 21
Freesat 146

The grid below highlights the approximate cost to advertise on Viva with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on Viva are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 N/A £10.00
Daytime 0930-1730 This Week’s Viva Top 20 £70.00
Early Peak 1730-2000 Scrubs £300.00
Late Peak 2000-2300 Catfish: The TV Show £300.00
Night Time 2300-Close Viva The Hits! £30.00