MTV Base

Launched in 1999, MTV Base is a satellite TV channel formed as part of the MTV Network. It is one of several channels created to cover music following MTV’s move into entertainment programming. The channel focuses primarily on the Urban, Soul, Hip Hop and R&B genres. It caters to younger demographic and promotes interactivity through various voting charts such as The Base Chart and The Official UK Urban Chart.




Sky 351
Virgin Media 313

The grid below highlights the approximate cost to advertise on MTV Base with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on MTV Base are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Super Base Beats £5.00
Daytime 0930-1730 Oldskool Party £10.00
Early Peak 1730-2000 Top 20 £30.00
Late Peak 2000-2300 She’s Got The Moves £30.00
Night Time 2300-Close The Night Shift £5.00