MTV is a satellite TV channel owned by MTV Networks Europe. Launched in the UK as part of a localisation strategy in 1997, the station is a leading broadcaster in entertainment programming. Formerly dedicated to the airing of music related output, MTV underwent a transition in 2011, now focusing entirely on celebrity entertainment and reality TV. It caters to the tastes of a younger demographic, and is seen as a staple within its field. It includes home-grown shows such as MTV News in its scheduling, as well as various American imports such as Cribs.


MTV +1


Sky 126
160 +1
Virgin Media 134

The grid below highlights the approximate cost to advertise on MTV with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on MTV are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Teen Cribs £5.00
Daytime 0930-1730 Beauty School Cop Outs £20.00
Early Peak 1730-2000 16 & Pregnant £50.00
Late Peak 2000-2300 I Used to be Fat £40.00
Night Time 2300-Close Geordie Shore’s Mortal Marathon £10.00