TV Advertising on Propeller TV

Launched in 2006, Propeller is a British TV channel owned by Xiking Media. Its programming employs a particular focus on Chinese culture. Included in the Propeller schedule are documentaries based upon Chinese civilization and language, yet the channel also gives emphasis to the short film industry, whilst supporting world cinema and a wide array of genres. In addition to this, Propeller also airs music videos and lifestyle content. Due to its varied programming, the channel targets a wide, though predominantly Chinese audience.




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The grid below highlights the approximate cost to advertise on Propeller TV, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on Propeller TV based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 MovieWatch £10.00
Daytime 0930-1730 China Insight £10.00
Early Peak 1730-2000 The Story of Hong Kong Cinema £15.00
Late Peak 2000-2300 Diors Man £25.00
Night Time 2300-Close China Zone £10.00