TV Advertising on W

Launched in 2008 as Watch, W is a British TV channel, owned and operated by the UKTV Network. The channel was conceived as a general entertainment broadcaster upon its inception; a stance it has upheld through to the present day, with the majority of its programming consisting of material plucked from the terrestrial archives. Such content includes shows like Dynamo: Magician Impossible, Life and Doctor Who. W also airs popular, blockbuster movies dating back to the 1990s.


W +1


Sky 109
213 +1
Virgin Media 124
125 +1

The grid below highlights the approximate cost to advertise on W, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on W based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Life £70.00
Daytime 0930-1730 Total Wipeout USA £60.00
Early Peak 1730-2000 Doctor Who £450.00
Late Peak 2000-2300 Dynamo: Magician Impossible £400.00
Night Time 2300-Close The Happenings £100.00